Branding & PR Manager

We are seeking an experienced Senior Branding & PR Manager to lead our comprehensive branding and public relations initiatives. This role bridges internal brand strategy with external client engagements, managing our corporate brand identity while overseeing branding efforts across our captive commerce platforms.

The ideal candidate will bring a strategic marketing mindset combined with hands-on PR expertise and proven experience in both eCommerce and banking sectors.

Internal Brand Strategy & Management

Develop and implement comprehensive brand strategy for the company, ensuring consistent brand messaging, visual identity, and market positioning as well for the client

Create and maintain brand guidelines covering visual identity, tone of voice, messaging architecture, and brand standards across all touchpoints

Conduct brand audits and market research to assess brand positioning, competitive landscape, and consumer perception

Monitor and evaluate brand performance metrics, KPIs, and market trends to inform strategic adjustments

Lead brand positioning initiatives, ensuring alignment with business objectives and company values

Manage Customer Capital's website and social media handles positioning Customer Capital as a thought leader and expert in the Loyalty domain

Multi-Staac Branding

Direct branding initiatives for all Staacs: Customer Capital currently has Tripstaac Travel bookings (flights & hotels), Shopstaac E-commerce & home goods, Giftstaac Gifting vouchers, EGVs and MyStacc which is the hub for personalization and acts as a point of ingress for all our staccs. There will be more such staccs that will be developed in the future.

Develop customized brand strategies for clients, translating their business objectives into compelling brand narratives

Create brand positioning statements, value propositions, and differentiators for both internal stacks and client portfolios

Ensure brand consistency across all staccs and client engagements through regular audits and stakeholder alignment

Public Relations & Communications

Develop and execute strategic PR campaigns that enhance brand visibility and market positioning for the company and client brands

Write and distribute press releases, media statements, and thought leadership articles

Build and maintain relationships with PR agencies, media contacts, journalists, and industry influencers

Manage crisis communications and brand reputation through proactive monitoring and rapid response protocols

Coordinate brand awareness activations, events, sponsorships, and press conferences

Cross-Functional Collaboration

Partner with marketing, creative, product, and sales teams to integrate brand strategies into campaigns, product launches, and business initiatives

Collaborate with external agencies (creative, media, digital) to execute brand campaigns and PR initiatives

Coordinate with internal teams across all stacks to ensure brand governance and consistency

Present brand strategies, performance reports, and recommendations to senior management and key stakeholders

Campaign Template Development

Conceptualize and oversee the creation of a library of communication templates centerally for each stacc such that they can be adapted and localized as per the brand guidelines of each client

Bring innovative ideas to make communication effective

Be the voice of the customer to ensure that all communication templates are customer centric and communicate clearly the benefit that the customer gets and the value proposition that we have to offer

Required Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Branding, or a related field

7-8 years of professional experience in branding, PR, marketing communications, or brand management

Proven experience in eCommerce (brand building, digital consumer behavior, marketplace strategies) OR of handling banking client

Agency background (strategic account management, multi-client experience, campaign execution)

Expertise in brand strategy development, including brand positioning, architecture, and messaging frameworks

Demonstrated PR capabilities: press release writing, media relations, crisis communications, thought leadership development

Experience managing multiple brands simultaneously or multi-brand portfolios

Strong portfolio showcasing successful branding and PR campaigns from previous roles

Work Environment & Location

Office Location: Andheri West, Mumbai

Work Mode: Hybrid

Travel: Minimal travel may be required for client meetings and brand events

Performance Metrics & Success Indicators

Candidates will be evaluated based on:

Brand awareness and perception metrics (tracked via quarterly brand surveys)

PR campaign reach and media coverage (impressions, publications, earned media value)

Campaign ROI and marketing effectiveness metrics

Cross-functional project delivery timelines and quality

Client/stakeholder satisfaction scores

Team collaboration effectiveness and stakeholder feedback

Successful launch and management of multiple brand initiatives

Why This Role

This is an ideal opportunity for a strategic branding professional seeking to expand their portfolio by managing both corporate and multiple brands while driving client brand success.

You'll work with established companies across eCommerce and banking sectors, leveraging your agency background to deliver sophisticated brand strategies in a collaborative environment. The role offers strategic depth, diverse sector exposure, and the autonomy to shape brand direction across multiple business units.