PR Manager (B2B SaaS/ AI/ Retail Tech)

Responsibilities:

• Develop and lead the global PR strategy, ensuring alignment with business goals.
• Own the end-to-end media relations, press outreach, and storytelling efforts.
• Proactively pitch stories and secure coverage across top-tier publications, industry media, and digital platforms.
• Position leadership, products, and innovations as key voices in retail tech, AI, automation, and SaaS.
• Monitor commerce, AI, and SaaS trends to identify opportunities for thought leadership and media placements.
• Build and nurture relationships with journalists, editors, analysts, and influencers across tech, retail, SaaS, and AI domains.
• Develop a strong press network to ensure consistent and impactful media coverage.
• Manage media requests, interviews, and speaking opportunities for leadership team.
• Drive executive communications, including keynote speeches, panel discussions, and industry event participation.
• Craft press releases, bylined articles, op-eds, and media statements that shape industry perception.
• Collaborate with internal teams to create impactful storytelling around product innovations, partnerships, and market trends.
• Lead crisis communications and reputation management when necessary.
• Identify and leverage speaking opportunities, awards, and strategic partnerships
• Engage with online communities, industry forums, and professional networks
• Support internal communications to keep employees informed and aligned with key brand messaging.

Good to Have:

• 10+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail.
• Strong media relationships with key business, tech, and industry publications.
• Experience in securing media coverage, managing press releases, and handling crisis communications.
• Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems.
• Experience working with high-growth startups, enterprise SaaS, or commerce technology companies.
• Background in journalism, media, or content strategy.
• Strong connections within AI, automation, and digital commerce circles.
• Experience with executive communications and thought leadership campaigns.