PPC Analyst / Senior Executive

Jiva Websqft Private Limited is a dynamic organization specializing in digital marketing and technology-driven business solutions. Based in Hyderabad, the company is recognized for delivering innovative and tailored services to a diverse client base. With a commitment to helping businesses grow, Jiva Websqft emphasizes creativity, data-driven insights, and strategic execution in its projects. The company fosters a collaborative work environment to empower its employees and drive excellence in all aspects of work.

This is a full-time on-site role for a PPC Analyst / Senior Executive, located in Hyderabad. The role involves managing and optimizing Pay-Per-Click (PPC) campaigns to improve advertising performance and ensure ROI. Responsibilities include conducting keyword research, creating ad copy, monitoring campaign performance, analyzing data, generating reports, and developing strategies to enhance campaign effectiveness. Collaboration with other teams to align advertising efforts with overall marketing goals is also a key aspect of the role.

• Expertise in PPC management, Google Ads, and Bing Ads
• Strong skills in keyword research, bid management, and campaign optimization
• Analytical abilities to monitor and interpret campaign data and insights
• Experience in utilizing tools for campaign tracking, reporting, and performance metrics
• Knowledge of digital marketing strategies and trends
• Proficiency in Excel and data analysis to create comprehensive reports
• Excellent communication and collaboration skills to work with cross-functional teams
• Ability to stay updated on industry developments and implement best practices
• Bachelor's degree in Marketing, Business, or a related field is preferred