Performance Marketing Specialist

PipeRocket Digital is a B2B SaaS digital marketing agency with 10+ years of cumulative demand generation experience. We partner with brands like Storylane, Spendflo, DevRev, and Metricstream to turn marketing into a predictable growth engine, focused on traffic, leads, SQLs, and pipeline rather than vanity metrics.

What You'll Do

Client Strategy

• Be a key point of contact for a portfolio of B2B SaaS paid media accounts
• Build and present data-driven PPC strategies aligned to client goals and pipeline targets
• Participate in kickoffs, monthly reviews, and strategy sessions
• Spot opportunities to scale spend, test new channels, and expand scope

Campaign Execution

• Own end-to-end paid campaigns across Google Ads, LinkedIn Ads, and Meta: on time, in scope, high quality
• Stay hands-on with account structure, keyword and audience research, ad copy, landing page recommendations, and A/B testing
• Manage budgets, bidding strategies, and pacing to hit CPL, CAC, and pipeline goals
• Set up and maintain conversion tracking using GA4, Google Tag Manager, and CRM integrations
• Analyze performance with Google Ads, LinkedIn Campaign Manager, GA4, Looker Studio, and similar tools, and turn insights into clear action

Team Collaboration

• Collaborate with cross-functional teams to align paid and organic efforts
• Share learnings and best practices with fellow specialists
• Support junior team members and interns with guidance and reviews

What We're Looking For

• 3-5 years of hands-on PPC experience, ideally in an agency or in-house
• Proven results running B2B SaaS paid campaigns (lead gen and demand gen)
• Strong command of Google Ads, LinkedIn Ads, Meta Ads, and Bing is a plus
• Solid understanding of conversion tracking, attribution, and funnel metrics (CPL, SQL, CAC, ROAS)
• Comfortable with GA4, GTM, and reporting dashboards
• Experience managing meaningful monthly ad budgets across multiple accounts
• Strong client communication, analytical thinking, and attention to detail
• Google Ads certification is a plus

Why Join Us

• Competitive salary + company-sponsored device
• Family health insurance
• Weekends off, employee-friendly leave, occasional remote work

Note: This is a full-time, on-site position based in our Chennai office.

Passionate about turning ad spend into pipeline We'd love to hear from you. Apply now or send your resume to [Confidential Information]l!