Digital Marketing & Performance Specialist

1. Digital Campaign Planning & Execution

• Plan and execute all digital marketing campaigns across web, SEO/SEM, database marketing, email marketing (EDMs), social media, and display advertising.

• Launch, manage, and optimize paid campaigns on Google Ads, LinkedIn Ads, and other platforms to increase brand awareness and generate a minimum of 20 quality leads per month.
  

• Monitor budgets, targeting, creatives, and performance metrics to improve ROI

  
  

2. Social Media Management

• Plan, monitor, and manage the company's ongoing presence across all social media platforms

• Schedule and publish all social media posts as per the content calendar

• Strategize platform-wise social media plans in collaboration with the Content Marketing team

• Drive consistent growth in followers, engagement, and overall social media performance

• Generate weekly social media performance reports covering postings, reach, engagement, and follower growth.

  
  

3. Performance Tracking & Reporting

• Measure and evaluate digital marketing campaign performance against defined goals and KPIs

• Prepare weekly performance reports for all digital activities, including paid campaigns, website traffic, leads, and social media metrics

• Analyze insights and recommend optimization strategies based on performance data

  
  

4. Website & Landing Page Management

• Maintain and update the company website using WordPress, as and when required

• Create, optimize, and manage high-conversion landing pages on WordPress

• Ensure website content, forms, and CTAs are aligned with campaign objectives

  
  

5. Email Marketing & Database Management

• Design and execute email marketing campaigns (EDMs)

• Maintain, manage, and regularly update marketing databases

• Execute email campaigns in a timely and compliant manner

• Track email performance metrics such as open rates, CTRs, and conversions

  
  

6. SEO & Online Presence

• Improve Google page rankings through ongoing SEO optimization

• Monitor keyword performance and optimize website pages for search visibility

• Ensure on-page SEO best practices are followed across web and landing pages

  
  

7. Process & Journey Ownership

• Design and manage digital marketing journeys and processes to ensure smooth and efficient campaign execution.

• Coordinate with internal teams to ensure alignment across content, design, and performance marketing

8.Innovation & Collaboration

• Brainstorm and explore new digital marketing platforms, tools, and promotional ideas with the team
  
  

• Identify innovative ways to capture customer attention and improve engagement across channel

  
  
  

Requirements

About the Role:

We are looking for a results-driven Performance Marketing & Digital Growth Manager who will own end-to-end digital marketing strategy, execution, and optimization. This role requires a strong mix of performance marketing expertise, analytics capability, and hands-on execution across paid campaigns, SEO, website management, and social media.

If you are someone who thinks in terms of ROI, cost-per-lead, conversions, and growth, this role is for you.

Required Skills & Qualification:

• 4–7 years of hands-on experience in digital marketing, preferably in IT / B2B services.

• Proven experience in performance marketing and lead generation.

• Strong working knowledge of:

  • Google Ads & LinkedIn Ads

  • Google Analytics (GA4)

  • WordPress

  • SEO tools

  • Email marketing platforms (e.g., Mailchimp, HubSpot, Zoho Campaigns)

• Strong analytical and reporting skills.

• Experience managing paid campaign budgets.

• Excellent written and verbal communication skills.

Certifications in Google Ads, Analytics, or other digital platforms will be an added advantage.

What We Are Looking For:

• Strong ownership mindset

• Data-driven decision-making approach

• Ability to manage multiple campaigns simultaneously

• Attention to detail and execution discipline

• Creative thinking combined with performance focus

  
  
  
  

Benefits

Why Join Us

• Opportunity to build and scale digital growth initiatives.

• High ownership and visibility within the organization.

• Collaborative and growth-oriented work environment.

• Competitive compensation aligned with experience and performance.

Other Company benefits:

• Great opportunity to grow, handle more responsibility and get recognized.
  
• Flexible Work Environment - multiple leave benefits, Flexi work Environment, etc
  
• Company covered health & accidents insurance coverage
  
• Company provided social security - PF / ESCI / Gratuity
  
• Company paid CUG sim card provided.
  
• Professional development & skill development programs
  
• POSH Certified organization
  
• Great Place to Work Certified Organization
  

If you are passionate about driving measurable digital growth and want to make a visible business impact, we would love to hear from you.