Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location: Perungudi, Chennai

Experience: 2+

Employment Type: Full-Time

We are looking for a Performance Marketing Specialist to drive customer acquisition, lead generation, and revenue growth for our client's SaaS product. The ideal candidate is data-driven, analytical, and experienced in running high-converting campaigns on Google Ads, LinkedIn Ads, Reddit Ads, Twitter, and Meta ads (if required) with the ability to leverage AI tools to enhance campaign performance and productivity.

Ideally, the proficient candidate should have experience in managing 3-5 clients with an average budget of $20,000/month per client.

Key Responsibilities

• Plan, execute, and optimize Google Ads & LinkedIn Ads campaigns to drive high-quality leads.
• Hands-on experience in working with AI Tools or AI Agents.
• Manage search, display, video, and remarketing campaigns across platforms.
• Develop A/B testing strategies to improve ad performance and conversion rates.
• Conduct keyword research, audience targeting, and competitor analysis to refine campaign strategies.
• Utilize AI-powered tools for campaign optimization, audience insights, predictive analytics, and automated bid management.
• Work with the content and design teams to develop compelling ad creatives and landing pages with AI assistance for copy generation and creative optimization.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide insights for improvement.
• Implement conversion tracking, pixel setup, and attribution modeling for accurate performance measurement.
• Leverage AI analytics tools to identify patterns, predict campaign performance, and generate actionable insights.
• Stay updated with industry trends, platform algorithm changes, and best practices to ensure campaign success.

Requirements

• 2+ years of experience in performance marketing, specifically in SaaS companies or SaaS Marketing agencies.
• Should exhibit proficient communication skills and client management experience.
• Proven expertise in Google Ads and LinkedIn Ads campaign management.
• Strong understanding of B2B SaaS marketing funnels and lead generation strategies.
• Experience with Google Analytics, Google Tag Manager, and UTM tracking.
• Hands-on experience in landing page optimization, A/B testing, and conversion rate optimization (CRO).
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Experience with AI marketing tools for campaign optimization and content creation.
• Excellent analytical skills with a results-driven mindset.
• Ability to integrate AI solutions to streamline workflows, improve targeting accuracy, and enhance campaign ROI.
• Knowledge of other paid advertising channels (Meta Ads, Twitter Ads, etc.) is a plus.