About Position:
To drive measurable pipeline growth and revenue contribution through data-driven performance marketing programs across global B2B markets. The role requires deep expertise in paid media strategy, campaign optimization, account-based marketing support, and full-funnel performance analytics within a B2B technology services environment.We are looking for a smart, proactive, and outcome-oriented professional who can independently manage campaigns while continuously identifying optimization and innovation opportunities.
- Role: Performance Marketing Specialist (B2B Tech)
- Location: Delhi NCR
- Experience: 5 to 6 years
- Job Type: Full Time Employment
What You'll Do:
- Paid Media Strategy & Execution
- Plan and execute B2B performance marketing campaigns across platforms such as:
- LinkedIn Ads
- Google Ads (Search, Display, YouTube)
- Programmatic / Display platforms
- ABM platforms (Influ2, 6sense, Demandbase, etc.)
- Drive global and region-specific demand generation initiatives.
- Manage budgets, bidding strategies, and audience segmentation aligned to ICP
- Funnel & Pipeline Optimization
- Optimize campaigns for MQLs, SQLs, and pipeline contribution (not just clicks/leads).
- Collaborate with Marketing Automation team for nurture alignment.
- Work closely with Sales to refine targeting and account prioritization.
- Improve CPL, CPQL, and cost per opportunity metrics
- Account-Based Marketing (ABM) Support
- Execute account-targeted paid campaigns in coordination with ABM strategy.
- Manage persona-level targeting and messaging alignment.
- Integrate intent data signals into paid campaign optimization.
- Performance Analytics & Reporting
- Build and manage dashboards tracking:
- Campaign ROI
- Pipeline influenced & sourced revenue
- Conversion rates across funnel stages
- Platform-level performance benchmarks
- Conduct A/B testing across creatives, messaging, landing pages, and audience segments.
- Identify underperforming segments and recommend corrective actions
- AI & Innovation in Digital Marketing (Added Advantage)
- Leverage AI tools for:
- Campaign optimization insights
- Predictive bidding strategies
- Audience expansion modeling
- Creative performance analysis
- Content variation testing
- Identify and pilot AI-led digital use cases to improve efficiency and ROI.
- Stay updated with evolving AI applications in performance marketing
Expertise You'll Bring:
- 5 to 6 years of experience in B2B performance marketing, preferably in IT services / technology.
- Proven experience managing paid campaigns across LinkedIn, Google Ads, and other B2B platforms.
- Strong understanding of enterprise B2B buying cycles.
- Experience working with ABM platforms and intent-based targeting.
- Hands-on expertise in campaign optimization, audience segmentation, and bidding strategies.
- Strong analytical capability with ability to interpret CRM-driven funnel data.
- Experience aligning paid campaigns with marketing automation workflows
- Practical experience using AI tools in digital marketing use cases.
- Experience integrating paid media with Salesforce CRM and automation platforms.
- Familiarity with attribution modeling and multi-touch measurement.
- Experience managing global campaigns across multiple geographies.
- Highly analytical and performance-driven mindset
- Proactive problem solver with ownership mentality
- Strong stakeholder management skills
- Ability to operate independently with minimal supervision
- Structured approach to experimentation and optimization
Benefits:
- Competitive salary and benefits package
- Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
- Opportunity to work with cutting-edge technologies
- Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
- Annual health check-ups
- Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment:
Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
- We support hybrid work and flexible hours to fit diverse lifestyles.
- Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
- If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment
Let's unleash your full potential at Persistent - persistent.com/careers
Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.
