Moksh is a smart sourcing company with highly skilled Professionals working for Clients and Partners providing different level of services to many clients having business interests in various industries. We provide reliable, secure, and cost-effective services 24x7x365 to different Clients as per their requirements.
Job Overview
Location Ahmedabad, Gujarat
Job Type Permanent, Full-time
Shift Timings Flexible
About The Role
We're hiring a
Performance Marketer with 5+ years of hands-on experience to lead paid acquisition efforts across digital platforms. This is a highly execution-focused role, requiring strong expertise in campaign setup, optimization, and scaling. The ideal candidate has a proven track record of driving
high-quality leads and revenue impact, not just surface-level metrics like clicks or impressions.
Key Responsibilities
Lead Generation & Campaign Management
- Own end-to-end paid media campaigns across multiple channels including Google Ads, Microsoft/Bing Ads, LinkedIn, Meta (Facebook & Instagram), and other platforms (TikTok, Twitter, Pinterest, Snapchat, Quora, Reddit, Native & Programmatic Ads).
- Develop and execute retargeting/remarketing, discovery, and demand generation campaigns.
- Optimize campaigns for lead quality, MQLs, SQLs, CPL, CAC, and ROAS.
- Continuously test, scale, and improve campaign performance while reducing costs.
- Ensure strong alignment between marketing campaigns and the sales pipeline.
Strategy & Planning
- Develop performance marketing strategies aligned with business goals, GTM plans, and sales targets
- Design effective campaign structures, bidding strategies, keyword strategies, audiences, and B2B funnels
- Partner with sales, leadership, and marketing teams to align lead quality with conversion and revenue expectations
Conversion Rate Optimization (CRO)
- Collaborate with content, design, and web teams to optimize Landing pages, Lead forms, Calls-to-action (CTAs), End-to-end conversion paths
- Run structured A/B tests on ads, creatives, messaging, landing pages, and funnels to improve conversion rates and lead quality
Tracking, Analytics & Reporting
- Set up and manage tracking using Google Tag Manager (GTM), Google Analytics (GA4), Conversion tracking, pixels, and offline conversions
- Monitor, analyze, and report on campaign performance with clear, actionable insights
- Prepare weekly and monthly performance reports focused on leads, cost efficiency, and ROI
Budget & Resource Management
- Manage and optimize paid media budgets to maximize ROI.
- Reallocate spend based on performance, lead quality, and pipeline impact
- Ensure maximum ROI while maintaining campaign scalability
Skills Required
- Proven track record of generating high-quality B2B and B2C leads
- Strong expertise in Google Ads, Microsoft/Bing Ads, LinkedIn Ads, Meta Ads Facebook & Instagram (mandatory)
- Experience with additional platforms is a plus Twitter, TikTok, Snapchat, Pinterest, Native Ads, Quora, Reddit
- Strong understanding of keyword research, bidding strategies, Quality Score, and ad rank
- Experience with landing page optimization and CRO best practices
- Strong analytical mindset and data-driven decision-making
- Ability to work independently and take full ownership of performance
Preferred Attributes
- 5+ years of hands-on experience in performance marketing / paid media
- Excellent written and verbal communication skills.
- Experience working with U.S.-based clients or global markets
- Exposure to CRM integrations HubSpot, Salesforce, Zoho, Vtiger, etc.
- Experience in agency environments or managing multiple verticals
- Knowledge of marketing automation and lead nurturing funnels
Additional Requirement
Interview Details
- Interview Mode - Virtual and face to face
