Location: Bhopal (On-site)
Experience: 14 years
Employment Type: Full-time
Job Overview
We are looking for a results-driven Performance Marketing Specialist who is skilled in managing and optimizing paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience in campaign strategy, execution, and performance analysis to drive leads, conversions, and ROI.
Responsibilities
- Plan, create, and manage ad campaigns on Meta Ads and Google Ads platforms
- Conduct keyword research, audience targeting, and competitor analysis
- Optimize campaigns for performance (CTR, CPC, CPA, ROAS)
- Monitor daily ad performance and make data-driven adjustments
- A/B test creatives, ad copies, and landing pages
- Track conversions using tools like Google Analytics, Meta Pixel, and Tag Manager
- Generate performance reports and present insights
- Collaborate with creative and content teams for ad creatives
- Stay updated with latest trends, tools, and platform update.
Requirement
- Proven experience in Meta Ads Manager and Google Ads
- Strong understanding of performance marketing metrics
- Experience with Google Analytics and Google Tag Manager
- Ability to analyze data and optimize campaigns accordingly
- Good communication and reporting skills
- Basic knowledge of landing page optimization is a plus
