Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location: Gurugram (on-site)

About Us

Media Mantra is India's fastest-growing Independent Public Relations & Integrated Communications Firm. It is already recognized as one of the most prominent, sought-after and leading PR agency for startups. It is the 2nd fastest growing public relations agency in Asia with offices in Gurugram, Mumbai, Hyderabad, Bengaluru and MENA region.

Bolstered by a cohesive network across the country and productive relationships with prominent media platforms, Media Mantra offers customized and strategic communication solutions to businesses across industries.

It has been Awarded PR Agency of the Year for 2025 at BW Excel Awards, Best Independent Agency of the Year for 2024 at Imagexx Awards by Adgully, Specialised Agency of the Year for 2023 at India PR & Corporate Communications (IPRCCA) Consultancy Awards among others.

For more details visit www.mediamantra.net

Position Overview

We are looking for a results-driven Performance Marketing Specialist with 4 to 6 years of hands-on experience in managing paid digital campaigns across multiple platforms. The ideal candidate should have strong analytical skills, a deep understanding of performance marketing metrics, and a proven track record of driving measurable ROI through paid media strategies.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other relevant platforms.
• Manage end-to-end campaign lifecycle: strategy, keyword research, ad creation, audience targeting, budgeting, bidding, and performance optimization.
• Improve KPIs including CPC, CPA, ROAS, CTR, and conversion rates.
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies.
• Manage remarketing and retargeting campaigns.
• Prepare weekly/monthly performance reports with insights and actionable recommendations.
• Stay updated with the latest trends, algorithm changes, and best practices in digital advertising.
• Manage and optimize campaign budgets effectively to maximize ROI.

Required Skills

• Prior 4-6 years of experience in a similar role
• Bachelor's degree in Marketing, Communications, Business Administration or a related field
• Strong interpersonal skills and proficiency in clearly communicating the strategy, either verbally or in written form.
• Strong understanding of PR, digital marketing, social media, and integrated communications
• A solution-oriented approach and the ability to keep calm under pressure and solve problems timely and effectively.

Interested candidates are requested to share their resume on [Confidential Information]