Performance Marketing Specialist

Key Responsibilities:

Meta Ads

Plan and optimise campaigns across Facebook, Instagram, Reels, Stories.

Improve CPC, CPM, CTR, CPA, and ROAS through targeting, bidding, and creative testing.

Run A/B tests and build full-funnel structures for acquisition, remarketing, and retention.

Paid Marketing (Google & Others)

Manage search, demand generation and Performance max campaigns.

Conduct keyword and creative tests, monitor performance, and optimize budgets.

Execute retargeting across Meta, Snapchat, and other channels.

Analytics & Tracking

Analyse campaign performance, funnels, and attribution across dashboards (GA4, Ads Managers, etc.).

Validate pixels, UTMs, and conversion events.

Deliver actionable weekly/monthly performance insights.

Collaboration

Work with creative, product, CRM, and data teams for funnel and performance improvements.

Support planning, forecasting, and budget management.

Functional/ Technical competencies:

Hands-on experience with Google Ads Editor, GA4, Meta Ads Manager, MS Excel and tracking/analytics dashboards.

Experience with retargeting, audience segmentation, pixels, event tracking, and attribution.

Educational Qualification & Professional Experience:

Bachelor's degree or relevant certification in Digital Marketing.

Strong analytical skills with the ability to interpret data and drive actionable insights.

Excellent communication skills and ability to manage multiple tasks in a fast-paced environment.

35 years of experience in performance marketing with strong Meta Ads & Google Ads