Senior Performance Marketing Specialist

We are seeking a Senior Performance Marketing Specialist to lead our digital advertising efforts. In this key role, you will be responsible for planning, executing, and optimizing high-impact campaigns across various digital channels. The ideal candidate will have strong analytical skills, a data-driven mindset, and a passion for achieving measurable results like clicks, conversions, and sales. You will also be responsible for managing a team and driving business growth through strategic initiatives and continuous optimization.

Roles and Responsibilities

• Perform daily account management and optimization on Google Ads and other search platforms.
• Create and execute strategies for Campaign Structuring, Targeting, Creatives, and Paid Search initiatives to exceed client goals.
• Lead and manage a team, fostering their growth and planning personal development programs.
• Generate and present weekly and monthly client reports, showcasing key metrics and business growth.
• Monitor web analytics dashboards and reporting tools to identify key areas of importance.
• Communicate project development, timelines, and results to the team and management.
• Understand and stay current on industry trends, the competitive landscape, and internal product developments.
• Be accountable for Monthly/Quarterly Business Review meetings to showcase business growth.

Skills and Expertise

• Proven experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• In-depth knowledge of Google Ads (Search, Display, Discovery, Performance Max, UACs, Youtube Ads) and Google Analytics.
• An analytical approach, a data-driven thought process, and an optimization mindset.
• Outstanding ability to think creatively, and identify and resolve problems.
• Excellent communication and interpersonal skills.
• The ability to learn new industries and apply this knowledge to achieve client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, and project management skills.
• Experience in working independently in a fast-paced environment.

Qualifications

• A tech graduate or MBA with relevant experience.