Company Description
Hawk MarTech is a global innovation and marketing powerhouse dedicated to helping brands adapt and grow in an interconnected world. By blending its expertise in technology and marketing, Hawk MarTech drives impactful outcomes: delivering cutting-edge product development, reliable engineering, and data-driven campaigns. With headquarters in Dubai and global hubs, the company collaborates with industry-leading brands across sectors such as travel, automotive, fashion, media, entertainment, and sports. Hawk MarTech focuses on creating innovative solutions and memorable campaigns to achieve sustainable business growth and enduring results.
About the Role
We are seeking a data-driven Performance Marketing Specialist to plan, execute, and optimize paid marketing campaigns across multiple digital platforms. The ideal candidate will have strong hands-on experience with paid media channels, excellent analytical skills, and the ability to scale campaigns while maintaining strong ROI and performance efficiency.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across platforms including Meta (Facebook & Instagram), Google Ads, and Marketplace Ads (Amazon, Flipkart, and Quick Commerce platforms)
- Manage campaigns across various objectives such as lead generation, app installs, conversions, and e-commerce sales.
- Analyse key performance metrics including CPA, CPL, CPI, ROAS, conversion rates, and customer acquisition costs.
- Conduct A/B testing on creatives, audiences, ad copies, and landing pages to continuously improve performance.
- Collaborate closely with design, content, and product teams to develop high-performing ad creatives and A+ content for marketplaces.
- Set up, monitor, and optimize tracking, pixels, and conversion events to ensure accurate and reliable data reporting.
- Manage advertising budgets efficiently, optimize spend, and scale high-performing campaigns
- Prepare weekly and monthly performance reports with actionable insights and optimization recommendations.
- Stay up to date with industry trends, platform updates, and best practices in performance and growth marketing.
Required Skills & Experience
- 36 years of experience in Performance Marketing / Paid Media.
- Strong hands-on experience with: Meta Ads (Facebook & Instagram), Google Ads, Marketplace Ads (Amazon, Flipkart, etc.), Quick Commerce Ads (Blinkit, Zepto, or similar platforms).
- Solid understanding of analytics and tracking tools including Google Analytics / GA4, Google Tag Manager, and Meta Pixel.
- Proven experience managing lead generation, e-commerce, and conversion-focused campaigns.
- Strong analytical mindset with the ability to translate data into actionable insights and growth strategies.
- Experience managing and optimizing high advertising budgets with clear ownership of ROI.
- Excellent communication, collaboration, and stakeholder management skills.
Good to Have (Preferred Skills)
- Experience working with e-commerce platforms such as Shopify, WooCommerce, or similar.
- Knowledge of advanced GA4 reporting, attribution models, and funnel analysis.
- Experience in an agency or high-growth start-up environment
- Exposure to high-budget, multi-market, or multi-channel campaigns
Key Points to Note:
- Shuttle Service from Huda City Centre
- Complimentary Lunch Facility (In House)
- Saturday & Sunday Fixed Weekly Offs
If you are interested in the opportunity, please drop in your resume at [Confidential Information] along with the below details:
- Current Annual Salary
- Expected Annual Salary
- Notice Period to Join (in Days)
- Current Location
