Performance Marketing Specialist

Performance Marketing Specialist

Company: Fly High Global

Experience: 3–5 Years

Location: Noida

Employment Type: Full-Time

About Fly High Global

Fly High Global is a study abroad company helping students explore international education opportunities and make informed decisions about studying overseas.

We are looking for a hands-on Performance Marketing Specialist who can manage paid advertising, generate qualified leads, analyse campaign performance, and create performance-driven ad creatives.

Key Responsibilities

• Plan, execute and optimise Meta Ads, Google Ads and other paid campaigns for lead generation and business growth.
• Generate and improve qualified leads across the study-abroad funnel.
• Manage campaign budgets, targeting, bidding, audience segmentation and optimisation.
• Track and optimise key metrics including CPL, CPA, CTR, CPC, CPM, Conversion Rate, ROAS and Lead Quality.
• Analyse campaign data and make informed decisions on budgets, audiences, creatives and campaign strategy.
• Create and test ad creatives, hooks, copies, CTAs, static posts, carousels and short-form video concepts based on campaign objectives.
• Can create creatives using Canva, Photoshop, CapCut or similar tools.
• Monitor creative performance and refresh campaigns to avoid ad fatigue.
• Work closely with the counselling/sales team to improve lead quality and lead-to-conversion performance.
• Set up and monitor tracking through Meta Pixel, Google Analytics, Google Tag Manager, UTM tracking and conversion tracking.
• Prepare regular performance reports and provide actionable insights for growth.

What We're Looking For

• 3–5 years of hands-on experience in Performance Marketing / Paid Advertising.
• Strong practical experience with Meta Ads and Google Ads.
• Proven experience in lead generation and campaign optimisation.
• Strong understanding of CPL, CPA, ROAS, conversion rates and performance metrics.
• Ability to analyse data and optimise campaigns independently.
• Strong understanding of creative strategy and ad performance.
• Ability to conceptualise and create digital advertising creatives independently.
• Proficiency in Canva and/or other creative tools.
• Strong analytical, creative and problem-solving skills.
• Ability to manage campaigns, budgets and performance targets independently.

If you understand performance marketing and know how to turn ad spend into quality leads, we'd like to hear from you.

Send resumes at : [Confidential Information]