Performance Marketing Specialist

Company: Prius

Location: New Delhi

Experience:5-7 Years

Employment Type: Full-Time

About the Role

We are looking for a Performance Marketing Specialist who can plan, execute, optimize and scale paid digital campaigns for healthcare brands, hospitals, clinics, doctors and healthcare businesses.

The ideal candidate should have strong hands-on experience with Google Ads, Bing Ads, TikTok Ads, GPT Ads, Meta Ads, lead generation, conversion optimization and performance analytics, with a clear understanding that the objective is not just generating leads but driving qualified leads, appointments and business growth.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Bing Ads, TikTok Ads, GPT Ads, Meta Ads and other relevant platforms.
• Manage campaigns for hospitals, clinics, doctors, healthcare brands and medical businesses across multiple cities/regions.
• Develop campaign strategies based on business objectives, target audience, geography, service line and budget.
• Perform keyword research, audience research, competitor analysis and campaign planning.
• Create and manage Search, Display, Performance Max, YouTube and Meta lead-generation/conversion campaigns.
• Optimize campaigns for CPL, lead quality, conversion rate, appointment bookings and overall ROI/ROAS.
• Continuously monitor campaign performance and identify opportunities for scaling.
• Conduct A/B testing for creatives, ad copies, landing pages, audiences and campaign structures.
• Work closely with the creative, content, SEO and strategy teams to develop high-performing campaigns.
• Analyze lead quality and conversion data in coordination with the sales/client teams.
• Set up and monitor conversion tracking, GA4, Google Tag Manager, Meta Pixel/CAPI and other relevant tracking systems.
• Prepare weekly/monthly performance reports with actionable insights and recommendations.
• Manage campaign budgets efficiently and ensure effective allocation across campaigns, platforms and locations.
• Identify underperforming campaigns and take corrective actions quickly.
• Stay updated with changes in Google Ads, Meta Ads, AI-driven advertising and healthcare digital marketing trends.

Required Skills

• Strong hands-on knowledge of Google Ads, Bing Ads, TikTok Ads, GPT Ads, Meta Ads.
• Good understanding of Google Analytics 4, Google Tag Manager and conversion tracking.
• Strong knowledge of keyword research, audience targeting, bidding strategies and campaign optimization.
• Ability to analyze performance data and derive actionable insights.
• Understanding of landing pages, conversion funnels and lead nurturing.
• Strong Excel/Google Sheets and reporting skills.
• Good communication and presentation skills.
• Ability to manage multiple accounts and campaigns simultaneously.

Preferred

• Experience in Healthcare / Hospitals / Clinics / MedTech / Pharma / Wellness / Ayurveda.
• Google Ads certification is an advantage.
• Experience with CRM, lead management and marketing automation tools.
• Understanding of WhatsApp marketing, remarketing and lead-nurturing funnels.
• Experience working with high-ticket lead generation campaigns.

Key Performance Metrics

The role will be evaluated on:

• Qualified Lead Generation
• Cost Per Lead (CPL)
• Lead-to-Appointment Conversion
• Cost Per Appointment
• Campaign ROI / ROAS
• Conversion Rate
• Budget Utilization
• Campaign Scaling & Growth
• Overall client/business performance

What We're Looking For

Someone who doesn't simply run ads, but understands the complete performance funnel:

Ad → Landing Page → Lead → Qualification → Appointment → Conversion → Revenue

You should be comfortable taking ownership of campaign performance, testing new approaches and using data to continuously improve results.

Why Join Prius Healthcare

• Work with leading healthcare and hospital brands.
• Exposure to multi-city and multi-specialty campaigns.
• Opportunity to work across Performance Marketing, SEO, AI, CRM and Digital Growth.
• High ownership and exposure to strategy, not just campaign execution.
• Opportunity to work in a growing healthcare-specialist marketing environment.