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Job Description
Company: EcomDignity
Location: Noida / Remote
Experience: 3–4 Years
Salary: 25,000 – 30,000/month
Joining: Immediate
Please DO NOT Apply If: e less than 3 years of relevant hands-onexperience* Your ex perience is primarily theoretical/certification-based* You hav e only worked as an assistant/execution support* You hav e no hands-on experience with both Meta & Google Ads* You hav e no experience with service businesses or e-commerce* Your ex pected salary is above 30,000/month Role oking for a Performance Marketing Specialist who can independently manage Meta Ads & Google Ads end-to-end and has hands-on experience generating leads and sales for both service-based businesses and product/e-commerce businesses. candidate should be comfortable taking ownership of campaigns—from strategy and setup to optimization, reporting, and performance improvement. Required Experience 3–4 years of hands-on Performance Marketing experience. s should have experience with: Service-based businesses — Lead Generation campaigns E-commerce / Product businesses — Sales & conversion campaigns US & UK markets — Experience targeting these markets is preferred/required Meta Ads Manager Google Ads Conversion tracking & campaign analytics Lead generation funnels E-commerce advertising & ROAS optimization</p> Key Responsibilities reate, launch and manage Meta (Facebook & Instagram) Ads* Plan an d manage Google Ads campaigns including Search, Display, Performance Max, Remarketing, etc.* Handle campaigns end-to-end independently* Develop campaign strategies based on business goals, target audience and market* Conduct audience, competitor and keyword research* Create and manage campaign structures, ad sets, targeting and budgets* Monitor CPL, CPA, ROAS, CTR, CPC, Conversion Rate and other key metrics* Continu ously optimize campaigns to improve performance* Identif y underperforming campaigns and take corrective actions* A/B tes t creatives, audiences, offers, landing pages and ad copies* Coordin ate with the creative/content team for performance-driven creatives* Analyze leads/sales and identify opportunities for scaling* Prepare regular performance reports and actionable insights* Manage campaign budgets and ensure efficient utilization* Stay up dated with Meta and Google Ads platform changes and best practices
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Key Skills
Meta Facebook Instagram Ads
Google Ads campaigns including Search
Performance Max
E-commerce advertising ROAS optimization
Meta Ads Manager
Lead generation funnels
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