Performance Marketing -Senior Manager

Dear Applicants,

We are looking for Sr. Manager -Performance Marketing role in our Bangalore Head Office/ Noida.

Interested candidate can go through below Job responsibilities and consider apply:-

Job Title: Manager Growth & Performance Marketing Location: Bangalore (HQ) / Noida

Department: Marketing

Role Overview :: We are looking for a data-driven, ROI obsessed growth hacker to lead our customer acquisition efforts. As the Performance Marketing Manager, you will be responsible for the strategy, execution, and optimization of paid media budgets to drive high quality traffic and scale GIVA's customer base. You will live and breathe CAC, ROAS, and LTV, ensuring every rupee spent contributes to sustainable growth.

Key Responsibilities

Customer Acquisition Strategy: Develop and execute end-to end performance marketing strategies to hit monthly and quarterly new customer targets.

Acquisition Leadership: Lead high-impact initiatives beyond traditional paid mediasuch as referral programs, performance led influencer partnerships, and new channel pilots to diversify the acquisition mix and scale GIVA's new customer base.

Media Buying & Management: Own the strategy and execution across major platforms, including Meta Ads, Google Ads (SEM/PMAX), YouTube, and OTTs.

Budget Management: Manage and optimize largescale monthly performance marketing spends, ensuring efficient allocation across channels to maximize ROAS.

Data Analysis & Reporting: Track, analyze, and report on daily performance metrics. Use data driven insights to pivot strategies and identify new growth levers.

Creative Strategy: Partner with the creative team to develop high performing ad assets (videos, statics, and UGC) based on performance data and trend analysis.

Cross functional Collaboration: Collaborate with multiple teams in the GIVA ecosystem to drive initiatives.

Candidate Profile Experience & Skills:

36 years of experience in performance marketing, preferably in a high-growth D2C or E-commerce brand.

Proven track record of managing monthly spends exceeding 1Cr+ while maintaining healthy CAC.

Deep technical knowledge of Facebook Ads Manager, Google Ads, and Google Analytics (GA4).

Strong analytical mindset; you should be a power user of Excel/Google Sheets and comfortable with data visualization.

Mindset:

Growth Mindset: You are never satisfied with good enough and are always looking for the next 10% improvement.

Agility: Ability to thrive in a fast paced environment where priorities can shift weekly.

Ownership: You take full responsibility for the numbers, whether they are up or down.

Why Join GIVA

Work with one of India's fastest growing D2C brands.

High autonomy to experiment with new channels and technologies.

A collaborative, transparent, and fast-paced work culture.