Roles and Responsibilities:
- Drive high ROI for AppsForBharat Pooja category by efficiently executing and scaling up Performance marketing campaigns on Facebook, Google, and other digital media platforms.
- Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions.
- Prepare weekly and monthly reports on Campaign performance and share it with the leadership team.
- Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights
- Own end-to-end channel management while liaising across functions - Creative, Business and Analytics.
- Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities for Pooja vertical.
- Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts
What we are looking for:
- 4+ years of experience in Growth, Performance marketing experience with a high-growth startup.
- Structured problem-solving with good communication skills. Data-driven with good excel skills.
- Enthusiastic about learning new skills and solving challenging problems
- Expertise in most of the key aspects of digital marketing - Performance marketing, digital brand building
- Experience in managing marketing budgets and delivering ROI
- An ability to thrive in a fast-paced environment
- An entrepreneurial spirit and willing to roll up his/her sleeves to deliver to the goals when needed.
- Meticulous and deep attention to detail is a must.
- * Experience in a B2C firm or any established startup is a brownie point
