Performance Marketing Manager

In-office role, Gurgaon

About Zyla (www.zyla.in)

Zyla Health is India's highest-rated personalized care management platform focused on improving health outcomes. Zyla enables care at scale for insurers and employers through its human-assisted AI on the 24x7 conversational Zyla app (consistently rated 4.7+). Some of our clients include Aditya Birla, Max Life, Care Insurance, HDFC Ergo, IBM, Godrej, Jindal Steels, DHL, Tata Steel, AstraZeneca, Pfizer.

Care implemented by Zyla spans across medical, physical and mental health needs, and powered by a complete in-house team of Doctors and experts as well as our proprietary AI engines - Athena, Lea and Iris. The care starts with a detailed health risk assessment of the population followed by personalized care journeys ranging from chronic disease management to wellness programs.

Why will you love working with us

We proudly boast about our work culture, at the core of which lies user-centricity and the highest quality of empathy. At Zyla, you will meet the diverse talent that has come from the most reputed institutes and work organizations. Together, we set out to build the future of healthcare in India.

Job Summary

We are looking for a Performance Marketing Manager to drive growth across:

• B2B2C existing user for driving utilization, cross sell and upsell
• B2B new user acquisition through high-quality lead generation, moving leads ahead in sales funnel and demand creation.

This role requires deep funnel ownership - from onboarding to sustained usage, while aligning performance marketing efforts with product adoption and revenue outcomes.

How you will make an impact:

B2B2C

• Drive active usage, repeat engagement, and feature adoption among existing users
• Design performance campaigns focused on utilization metrics (DAU/MAU, session frequency, order/booking frequency, service usage)
• Run retargeting and reactivation campaigns across Google, Meta, CRM, and custom audience lists
• Build cohort-based strategies for low-usage, dormant, and high-value users
• Partner with product and operations teams to improve onboarding, nudges, and in-product journeys
• Optimize LTV, ARPU and churn through performance-led lifecycle strategies

B2B

• Plan and execute B2B lead generation campaigns across LinkedIn Ads and relevant platforms
• Drive high-intent lead generation aligned with sales goals
• Work with sales teams to refine targeting, messaging and qualification criteria
• Optimize CAC, CPL, TAT and pipeline contribution

Performance Optimization

• Own campaign budgets, bidding strategies, and channel mix
• Execute A/B testing on creatives, landing pages, messaging, and offers
• Continuously optimize funnels for conversion and engagement

We are looking for people who:

• 36 years of experience in performance marketing
• Proven experience in B2B lead generation and B2B2C lifecycle marketing
• Strong hands-on expertise in LinkedIn Ads, Meta, WhatsApp and Email marketing
• Experience driving utilization, retention and engagement metrics
• Solid understanding of funnels, attribution, CAC, LTV, ARPU and cohort analysis
• Data-driven mindset with strong analytical skills

What we offer:

• Opportunity to directly work on a very innovative product that has a big societal impact.
• Opportunity to work with a cross-functional team consisting of leading medical brains, tech geeks, operations gurus.
• An open set-up where you can innovate every day.