Performance Marketing Manager

About Us

Zaggle is a B2B2C SaaS FinTech company, digitizing spends to drive growth and unlock value through automated and innovative workflows. Zaggle is a market leader in the space of Spend Management and is one of the few profitable and listed (NSE: ZAGGLE) new age companies in India. We offer to corporates a unified software cum payments platform for the employee expense, benefits, rewards as well as their vendor payments and channel incentives. We are factor agnostic and offer a variety of payments instruments including corporate credit cards, purchase cards, virtual cards, Prepaid cards, wearables etc issued in partnership with leading banks like Kotak Mahindra Bank, ICICI Bank, Yes Bank, SBI Cards, IndusInd Bank amongst others.

Our platform solutions are sector-agnostic, and our network of corporate customers covers the BFSI, Technology, Healthcare, Manufacturing, FMCG, Infrastructure and Automobile industries, among others. Some of our well-known customers include TATA Steel, Persistent Systems, Toshiba, Inox, Pitney Bowes, Wockhardt, PCBL (RP –Sanjiv Goenka Group) and Greenply Industries to name a few.

Visit us at www.zaggle.in to know more about us!

Roles & Responsibilities

• Own full-funnel acquisitionacross Google, Meta & other channels; drive scale with strong CAC control and focus on approved/activated users
• Manage and optimize budgets dynamically based on CAC, conversions, and funnel performance
• Execute and scale campaigns (Search, Social, App installs) with continuous A/B testing
• Optimize creatives, targeting & bidding for performance improvement
• Collaborate with content teams to build and test high-performing creatives rapidly
• Track and improve end-to-end funnel (Impression → Activation) using data and dashboards
• Work cross-functionally with Product, Risk, and Marketing to enhance conversion and user journey

Key Metrics

• CAC, cost per approval/activation
• Funnel conversion rates
• Acquisition scale & ROI
• Creative testing efficiency

Qualification & Exposure

• Bachelors / master's degree

Must Have's

• 6–10 years in performance marketing (fintech preferred)
• Strong hands-on experience in Google & Meta Ads
• Deep understanding of CAC, LTV, and credit funnel dynamics
• Proven track record of managing high budgets with ROI focus
• Experience scaling fintech growth
• Strong experimentation mindset + ownership
• Blend of performance marketing and content-driven growth

Personal Attributes:

• Excellent People Management.
• Bold, ambitious & go-getter.
• Analytical & Solutioning mindset and number driven.
• Ownership.
• Excellent networking and relationship-building skills.
• Strong commercial acumen.
• New age consultative selling.
• Customer service orientation – Value-based.
• Ability to work in a high-energy, fast-paced environment.
• Can carve their own path.