We are looking for a Performance Marketing Manager with a strong track record in driving business
growth through Google Ads, Meta Ads, content strategy, agency management, and budget
optimization. The ideal candidate should be data-driven, strategic, and experienced in planning,
executing, and optimizing paid media campaigns to maximize ROI.
Key Responsibilities
- Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing
campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
- Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions
while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS).
- Content Planning & Management: Collaborate with content and creative teams to align ad
creatives, messaging, and landing pages for maximum impact.
- Data Analysis & Performance Tracking: Monitor campaign performance, analyse key
metrics, and generate insights to improve targeting, bidding strategies, and overall
effectiveness.
- A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing
pages to enhance conversion rates.
- SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and
customer segmentation to drive engagement and sales.
- Agency & Vendor Management: Oversee external agencies, freelancers, and partners to
execute and optimize paid media strategies.
- Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and
emerging digital marketing opportunities.
Requirements
Key Requirements:
- 4+ years of experience in performance marketing, paid media, and digital advertising.
- Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other
performance marketing channels.
- Strong expertise in budget management, bid strategy, and campaign optimization.
- Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools.
- Understanding of SEO, landing page optimization, and content marketing.
- Ability to analyse data-driven insights and translate them into actionable marketing
strategies.
- Experience in agency/vendor management and working with creative teams.
- Strong problem-solving skills and the ability to thrive in a fast-paced environment.
Preferred Skills
- Experience in healthcare, wellness, or e-commerce industries is a plus.
- Knowledge of CRM, email marketing, and automation tools to enhance campaign
performance.
- Familiarity with programmatic advertising and affiliate marketing.
