performance marketing manager

Veranda Learning is hiring for Performance Marketing Manager (Individual Contributor role)

Location - Gurgaon , Onsite role

Notice Period- Immediate to 15 days

Experience - 8+ Years (Edtech )

We are looking for a results-driven Performance Marketing Manager to lead paid marketing initiatives for our degree programs vertical. The role focuses on driving high-quality student leads, improving enrollments, and optimizing marketing ROI across digital platforms.

Key Responsibilities:-

Hands-on experience working on Google, Meta, and LinkedIn ads is mandatory.

The role will involve working on performance marketing strategies across digital channels such as Google Ads, Meta Ads, LinkedIn, and other paid platforms.

Drive customer acquisition, lead generation, and revenue growth through paid campaigns.

Manage and optimize large-scale marketing budgets while maintaining strong ROI and CAC targets.

Collaborate closely with sales, product, and content teams to improve funnel performance.

Analyze campaign performance, track KPIs, and implement data-driven optimisation strategies.

Identify new growth opportunities across channels and emerging platforms.

Key Requirements:-

8+ years of experience in Performance Marketing, preferably within the EdTech industry.

Strong experience in driving admissions/leads for online degree programmes.

Proven experience in performance marketing across channels such as Google Ads, Meta Ads, LinkedIn, and other paid platforms.

Strong understanding of campaign planning, execution, optimization, and budget management.

Hands-on experience with lead generation, customer acquisition, and ROI-driven campaigns.

Ability to analyze performance metrics such as CPC, CPL, CPA, ROAS, CTR, and conversions.

Strong data-driven decision-making and problem-solving skills.

Experience in audience targeting, remarketing, and campaign scaling.

Ability to work in a fast-paced environment and deliver growth targets.