Performance Marketing Manager

Company Overview

At TruNativ, we're redefining the way India thinks about nutrition. Health isn't just about recovery or aging it's about living at your peak, every single day. The shift is happening from addressing deficiencies to proactively optimizing well-being. And we're leading this movement with science-backed, effortless nutrition solutions designed for modern lifestyles. We're not just a brand; we're a revolution in how nutrition fits seamlessly into daily life making better health accessible, achievable, and sustainable for everyone.

If you're passionate about innovation, impact, and transforming lives, join us in shaping the future of nutrition!

#TruNativ #FuelBetter #JoinTheMovement #NowHiring

Trunativ has been recently backed by Emami Limited & Mr. Nithin Kamath - Zerodha Rainmatter.

• Know more about us: http://www.trunativ.co

Role: Performance Marketing Manager

Department: D2C Marketing

Location: Goregaon West (100% Work from Office)

Reports to: EiR

Job Description

Key Responsibilities:

• Manage, optimize, and scale performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads.
• Monitor and analyze performance metrics (awareness, engagement, conversion, retention, cost & efficiency) to continuously refine strategies.
• Implement and support brand marketing initiatives to ensure brand consistency and visibility across all digital touchpoints.
• Leverage A/B testing and performance marketing principles to maximize ROI.
• Proficiency in marketing analytics and reporting tools
• Collaborate cross-functionally with creative, content, and product teams to align marketing strategies.

Qualifications & Skills Required:

- 57 years of experience in performance marketing, preferably in the social media marketing or D2C space.

- Proven expertise in Meta Ads and Google Ads campaign management.

- Strong analytical skills with hands-on experience in marketing analytics & reporting tools (Google Analytics, Ads Manager, etc.).

- Proficiency in A/B testing, funnel optimization, and performance-driven growth strategies.

- Excellent communication, teamwork, and project management skills.

- Ability to thrive in a fast-paced, on-site role in Mumbai.

- Experience in the nutrition, health, or FMCG industry is a plus.

Immediate joiners or the candidates serving their notice period are preferred.