Performance Marketing Manager

Company Description

Kaynet Financial Services Private Limited (Taplend) is an RBI-registered Non-Banking Financial Company (NBFC) engaged in digital lending and allied financial services. We operate through a technology-driven platform focusing on credit assessment, lending, collections, and portfolio management. Taplend is committed to delivering compliant, secure, and customer-centric financial solutions.

Role Description

We are seeking a performance-driven Performance Marketing Manager with strong experience in the NBFC/Fintech sector. The candidate will be responsible for digital acquisition, app growth, lead generation partnerships, paid media campaigns, conversion tracking, and brand optimization across digital platforms.

The ideal candidate should have hands-on experience in performance marketing, app marketing, attribution tracking, and regulatory-compliant financial promotions..

Key Responsibilities

• Manage Google Ads & Meta Ads campaigns
• Optimize CPL, CPA, and ROAS
• Drive app installs & improve conversion funnel
• Implement ASO strategies
• Monitor Google Analytics & attribution tracking
• Execute WhatsApp marketing campaigns
• Manage lead generation agencies
• Ensure RBI-compliant digital marketing

Required Skills

• Google Ads & Meta Ads expertise
• Conversion tracking & event optimization
• Google Analytics & attribution tools
• App Store Optimization (ASO)
• WhatsApp marketing
• Knowledge of Pomelo/Pomelli tool
• Experience in Digital Lending / Personal Loans