About The Opportunity
Consumer-facing Beauty & Fashion D2C and e-commerce sector fast-growth brand portfolio focused on digital-first customer acquisition, creative-led performance, and lifetime value expansion across India. We run end-to-end paid media programs that blend brand storytelling with direct-response metrics to scale profitable growth.
Primary Title: Performance Marketing Manager
Location: India (On-site)
Role & Responsibilities
- Plan, execute and optimise paid acquisition across Meta, TikTok, Google Search & Shopping to drive scalable ROAS and lower CAC for beauty and fashion brands.
- Design and run creative-led A/B tests (ad formats, messaging, landing pages) and translate results into repeatable playbooks for creative optimisation.
- Own campaign measurement and attribution: implement UTMs, GA4 tagging, and reporting to deliver actionable insights on LTV, cohort performance and channel mix.
- Collaborate with merchandising, product and creative teams to align promotions, landing experiences (Shopify) and UX with paid media funnels.
- Manage media budgets, pacing and bid strategies; build automated rules and scripts to maintain performance targets and scale winners quickly.
- Mentor junior media buyers and liaise with external agencies/partners to ensure execution quality, ad policy compliance and timely creative refreshes.
Skills & Qualifications
Must-Have
- Proven experience running performance media for D2C beauty or fashion brands with measurable ROAS improvements.
- Deep operational knowledge of Meta Ads Manager, Google Ads and TikTok Ads Manager.
- Strong analytics and measurement skills using Google Analytics 4 and Google Tag Manager.
- Experience with e-commerce platforms, preferably Shopify, including funnel and pixel setup.
- Hands-on expertise in A/B testing, CRO and creative testing frameworks.
- Comfortable owning full-funnel KPIs: CAC, ROAS, LTV, retention and cohort analysis.
Preferred
- Familiarity with programmatic DSPs and advanced bidding platforms.
- Experience with Looker Studio / Tableau for custom dashboards and executive reporting.
- Background in influencer paid amplification or creative production workflows for commerce.
Benefits & Culture Highlights
- Work on category-defining beauty & fashion brands with clear ownership of growth levers.
- Fast-paced, test-and-learn culture with access to first-party data and creative labs.
- On-site collaboration across marketing, product and operations to drive holistic business metrics.
Why apply: This is a high-impact on-site role for a performance marketer who thrives in commerce, values creative experimentation, and wants to own paid media strategy end-to-end for scaling beauty and fashion brands in India.
Skills: google tag manager,commerce,shopify,d2c,e-commerce,google ads,paid media,analytics
