Performance Marketing Manager

Performance Marketing Manager

We are looking for a highly performance-driven Performance Marketing Manager to lead end-to-end digital growth for our real estate projects. The ideal candidate should be an expert in lead generation, paid media, analytics, and conversion optimization, with a strong understanding of real estate buyer journeys.

This role directly impacts sales pipeline, ROI, and revenue.

Key Responsibilities

1. Lead Generation & Performance Marketing

Execute and scale lead generation campaigns for residential & commercial projects

Optimize campaigns for low CPL, high-quality leads & higher site-visit conversions

Manage full funnel: Ad Landing Page Lead Site Visit Closure support

2. Paid Advertising (Core Skill)

Google Ads Expert Search, Display, Performance Max, YouTube Ads

Meta Ads (Facebook & Instagram) Lead Forms, Conversion & Retargeting campaigns

Budget allocation, bid strategies, audience targeting & A/B testing

Continuously optimize creatives, copy & audiences to improve ROAS

3. Website & Landing Page Creation

Create, manage, and optimize websites & landing pages (WordPress, Wix, or similar)

Implement CRO best practices for better lead conversion

Improve website speed, UX, and mobile performance

4. Analytics, Tracking & Reporting

Strong command over Google Analytics (GA4), Google Tag Manager & pixels

Setup and track events, conversions, forms, calls & WhatsApp leads

Generate actionable reports with insights and growth recommendations

5. Content, Design & Creative Execution

Design high-converting ad creatives (banners, carousels, brochures, landing creatives)

Create compelling visual content aligned with real estate USPs

Know how on tools like Photoshop, Canva & Figma (or similar)

6. Video Editing & Short-Form Content

Edit reels, short videos, YouTube ads, walkthrough clips & project teasers

Optimize videos for Meta, YouTube & Performance campaigns

Use and learn tools for video editing.

Understand hooks, transitions, captions & performance-driven storytelling

7. CRM, Automation & Sales Coordination

Integrate leads with CRM systems

Analyze lead quality & sales feedback to improve conversions

Coordinate with sales teams for funnel optimization

• Lead Generation (Real Estate Focus)
• Google Ads Expert
• Meta Ads Expert
• Google Analytics (GA4) & GTM
• Website & Landing Page Creation
• Video Editing & Short-Form Content Creation
• Conversion Rate Optimization (CRO)