Performance Marketing Manager

Company Description Sacred School of Business (SSB) is a career-focused management education institution headquartered in Noida, Uttar Pradesh, India, committed to developing industry-ready professionals through practical, outcome-driven business learning. Positioned at the intersection of higher education, EdTech, and skill development, SSB offers industry-integrated Post Graduate Programs (PGP) in Sales Leadership, Marketing Strategy, Entrepreneurship, and Business Management. The institution follows a career-first learning model that blends management fundamentals with live projects, internships, industry mentorship, and experiential learning environments. SSB emphasizes communication skills, revenue-generation capabilities, leadership development, and real market exposure to bridge the gap between classroom education and employer expectations. Its flagship PGP in Sales & Marketing is designed to deliver practical business immersion, customer engagement experience, and structured career support aligned with evolving hiring standards.

Role Description The Performance Marketing Manager is a full-time remote role responsible for planning, executing, and optimizing digital marketing campaigns to drive lead generation, admissions, and brand visibility for SSB. The role includes managing paid media channels such as search, social, display, and performance-based campaigns, while monitoring key metrics like CTR, CPC, CPL, and conversion rates. Day-to-day activities involve developing data-driven marketing strategies, running A/B tests on creatives and landing pages, managing marketing funnels, and collaborating with content, design, and admissions teams to align messaging and targeting. The Performance Marketing Manager will analyze campaign performance, prepare regular reports, and recommend optimization tactics to improve ROI and overall marketing efficiency. The role also involves staying current with digital trends, tools, and best practices in higher education, EdTech, and skill development markets.

Qualifications

• Candidates should possess skills in performance marketing, including paid search, paid social, display advertising, retargeting, and funnel optimization.
• Candidates should possess skills in analytics and measurement, such as working with Google Analytics, ad platforms dashboards, conversion tracking, A/B testing, and data-driven decision-making.
• Candidates should possess skills in digital marketing strategy, including campaign planning, audience segmentation, marketing automation, and lead-generation strategy.
• Candidates should possess skills in creative and communication, including copywriting for ads and landing pages, basic understanding of visual storytelling, and strong written and verbal communication.
• Candidates should possess skills in marketing technology and tools, such as experience with major ad managers (Google, Meta, LinkedIn), CRM or marketing automation platforms, and basic proficiency with spreadsheets or BI tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field; a postgraduate qualification in marketing or management is an advantage.
• Proven experience in performance marketing or growth marketing, preferably in higher education,