Performance Marketing Manager

Company Description Sacred School of Business (SSB) is a career-focused management education institution headquartered in Noida, Uttar Pradesh, India, specializing in industry-ready business education. Positioned at the intersection of higher education, EdTech, skill development, and employability, SSB offers industry-integrated Post Graduate Programs (PGP) in Sales Leadership, Marketing Strategy, Entrepreneurship, and Business Management. The institution follows a career-first learning model that blends management fundamentals with live projects, internships, industry mentorship, and experiential learning. SSB's flagship PGP in Sales & Marketing delivers practical business immersion, customer engagement experience, and structured career support aligned with evolving industry hiring standards. The institution aims to develop execution-focused professionals and future business leaders capable of driving growth across startups, SMEs, and corporate environments.

Role Description This is a full-time remote role for a Performance Marketing Manager at Sacred School of Business. The Performance Marketing Manager will plan, execute, and optimize digital campaigns across channels such as search, social, and display to drive qualified leads and program enrollments. Responsibilities include managing paid media budgets, setting up and tracking campaigns, monitoring performance metrics, and reporting on ROI and key KPIs. The role involves collaborating with admissions, marketing, and content teams to refine messaging, landing pages, and funnels for better conversion rates. The Performance Marketing Manager will also conduct A/B tests, analyze user behavior, and recommend data-driven improvements to targeting, creatives, and overall digital strategy.

Qualifications

• Strong performance marketing skills, including paid search, paid social, display advertising, and remarketing.
• Experience with conversion rate optimization, A/B testing, funnel optimization, and lead generation strategies.
• Knowledge of digital marketing fundamentals, including SEO basics, landing page best practices, and campaign attribution models.
• Ability to interpret data, create performance dashboards, and present clear insights and recommendations to stakeholders.
• Strong collaboration and communication skills to work effectively with cross-functional teams in a remote environment.
• Prior experience in education, EdTech, or skill development sectors is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or performance marketing are a plus.
• Self-driven, organized, and comfortable managing multiple campaigns and deadlines in a fast-paced, outcome-focused setting.