Performance Marketing Manager (Kochi)

Location : Kochi | Full-time | Reports to GM Marketing

Work schedule: 6-day week, with the second Saturday off

Immediate Joiners preferred.

About the Role:

We're looking for a Growth & Performance Marketing Manager — not just a media buyer. This person owns acquisition and pipeline end-to-end across paid, search, and lifecycle channels, builds and leads a growing team, and helps the company stay ahead of a rapidly shifting channel landscape, including the rise of AI-mediated discovery. Adaptability, pipeline ownership and AI-tool fluency will be a key differentiator.

Key Responsibilities:

1. Paid Acquisition (foundation, still essential)

• Own Google Ads, Meta Ads, and LinkedIn Ads end-to-end — with LinkedIn treated as a primary, not secondary, channel for B2B pipeline

• Increasingly manage AI-driven/automated bidding as strategic oversight rather than manual bid management — shifting from campaign operator to campaign architect + AI supervisor

• Diversify beyond the big 3 as CAC rises: test Reddit, YouTube Shorts, podcast sponsorships, programmatic/CTV, and community-led placements (Product Hunt, G2, Capterra)

2. Pipeline & Revenue Ownership (SaaS-specific)

• Be measured on CAC:LTV ratio, payback period, MQL-to-SQL conversion, and marketing-sourced/influenced pipeline — not just ROAS/CTR

• Partner directly with RevOps/Sales on lead scoring, CRM hygiene, and attribution across long, multi-touch B2B sales cycles

• For freemium/trial products: work with Product on in-app lifecycle marketing and trial-to-paid conversion

3. Search & AI Discoverability (the 5-year bet)

• Own SEO today; build AEO/GEO (Answer/Generative Engine Optimization) capability now, as AI assistants become a default research layer

• Structure content and landing pages for machine-readability and citation, not just keyword ranking

4. Team & Systems

• Build and lead a team, starting small and scaling with headcount — hire for adaptability and testing velocity over platform-specific tenure

• Build repeatable growth systems/SOPs and a testing culture (creative, audience, landing page, messaging) that scales without the manager as a bottleneck

• Own Martech stack decisions: CRM/marketing automation, attribution tooling, and increasingly, AI creative-generation and testing tools

5. Cross-Functional

• Partner with Content/Brand on organic and Email Marketing as compounding, lower-CAC channels as paid CAC inflates

• Present pipeline and revenue impact — not just spend/ROAS — to leadership.

Required Skills & Competencies:

• Proven, hands-on Google Ads + Meta Ads experience; strong LinkedIn Ads capability for B2B lead-gen/ABM

• Working knowledge of ABM platforms (6sense, Demandbase, Clearbit) — a plus now, expected within 2–3 years

• SEO fundamentals plus genuine curiosity/early experimentation in AEO/GEO

• Comfort with AI-assisted marketing tools (creative generation, predictive LTV/audience modelling, automated testing) — now a baseline expectation

• CRM/marketing automation fluency (HubSpot, Salesforce, or similar) and multi-touch attribution literacy

• Team-building experience, or clear readiness to build a team .

Good to Have

• Experience with intent-data/ABM tooling and CRO platforms (Hotjar, VWO)

• Background in a PLG (product-led growth) SaaS motion

• Certifications: Google Ads, Meta Blueprint, HubSpot

Apply with your updated resume or share your candidature via mail to [Confidential Information]