About Pristine Forests
Pristine Forests is a premium self-care and daily essentials brand built on conscious beauty, thoughtful storytelling, and long-term value creation. We combine sustainability, clean formulation, and a tech-forward approach to build a brand that is both meaningful and scalable. Currently bootstrapped and building strong foundations, we offer high ownership and real growth to people who want to build something that matters.
About the Role
We're looking for a Performance Marketing Manager who will be the analytical brain behind our paid campaigns, CRM flows, and growth reporting — and occasionally contribute to growth projects across our portfolio ventures.
Our campaigns, tracking infrastructure, and dashboards are already live. You're not here to build them from scratch — you're here to leave no stone unturned when it comes to analysing performance, identifying what's working and what isn't, and driving every optimisation decision. You'll live in Meta Ads Manager and Google Ads daily, optimising what's running and scaling what works. When something breaks in tracking or attribution, you'll be the one who spots it, diagnoses the root cause, and directs our tech team on exactly what to fix. When dashboards need new views or metrics need rethinking, you'll define what's needed and the tech team will build it.
The role sits at the intersection of performance marketing, CRM, and data-driven decision-making. If you're someone who is equally comfortable in an ad manager, a spreadsheet, and a reporting tool — someone who thinks in CAC, ROAS, LTV, and contribution margins, not vanity metrics — this is for you.
What You'll Do
- Optimise and scale live paid campaigns across Meta (Facebook/Instagram) and Google (Search, Shopping, Display) — manage budgets, audiences, creatives, and bidding strategies to hit ROAS targets.
- Analyse campaign performance exhaustively — dig into every metric, cohort, and creative variant to surface what's driving results and what's dragging them down. No stone unturned.
- Drive tracking and analytics decisions: identify gaps, spot when data is off, diagnose root causes, and direct the tech team on exactly what needs to change in GA4, GTM, pixels, or conversion APIs. You don't need to write the tags yourself — you need to know what's broken and what's missing.
- Own CRM and lifecycle strategy and execution — optimise existing email and WhatsApp flows, define new flows as the business grows, and continuously test for better retention and repeat purchase rates.
- Define what dashboards should show and how metrics should evolve. The tech team builds and updates them — you decide what gets measured and how performance is reported.
- Run structured experiments across campaigns, audiences, creatives, landing pages, and CRM flows. Document hypotheses, results, and learnings.
- Spot and investigate attribution discrepancies across platforms. Understand why Meta says one thing and GA4 says another, and know which source to trust for which decisions.
- Stay current with platform changes, privacy updates (iOS ATT, cookie deprecation, consent frameworks), and new ad features — and translate those changes into concrete actions.
- Maintain Google Merchant Center, product feeds, and Shopping campaign structure. Keep listings accurate and optimised.
- Contribute to growth marketing projects across our portfolio ventures — campaign analysis, performance reporting, and strategic recommendations for clients in different industries.
What We're Looking For
- 1–3 years of hands-on experience in performance marketing, paid media, CRM, or growth marketing.
- Proven ability to independently manage and optimise campaigns in Meta Ads Manager and Google Ads.
- Strong analytical instinct — you dig deep into data, question surface-level metrics, and drive decisions based on what the numbers actually say.
- Technical understanding of GA4, Google Tag Manager, pixels, conversion APIs, and attribution models. You don't need to build the infrastructure yourself, but you need to understand it well enough to spot issues, diagnose root causes, and tell the tech team exactly what to fix.
- Experience with CRM and lifecycle tools (Klaviyo, WebEngage, Mailchimp, or similar) — optimising flows and defining new ones, not just sending campaigns.
- Stays current with platform changes, privacy updates, and new features — and proactively adapts strategy.
- Thinks in terms of CAC, ROAS, LTV, and contribution margins — not just impressions and clicks.
- Detail-oriented, self-directed, and comfortable managing multiple campaigns simultaneously.
- Experience with Google Merchant Center, Shopping feeds, or MMPs (AppsFlyer, Adjust) is a plus.
What This Role Is Not
- Not a strategy-only or advisory role. You will be in the ad platforms and CRM tools daily — optimising, analysing, and executing.
- Not a technical implementation role — our tech team handles dashboard builds and tracking updates. But you drive every decision about what gets tracked, what gets changed, and why.
- Not a greenfield setup role — our campaigns, tracking, and dashboards are already live. You're here to make them perform better.
- Not for someone who only works with one channel or one tool.
- Not for someone who takes metrics at face value without digging deeper.
What You'll Get
- Full ownership of performance decisions at an early-stage brand — you inherit a live system with a tech team to support implementation, and your analysis directly drives revenue.
- Exposure to multiple growth challenges across our portfolio ventures.
- Deep, real-world experience across the full performance marketing stack: paid, organic, CRM, analytics, and attribution.
- Founder-level collaboration and mentorship.
- Equity eligibility after completing one year with the company.
- Fully remote role.
