Brief & Role
We are looking for a highly driven Performance Marketing Manager who can take ownership of driving measurable growth for our clients. This is not just an execution role you will be responsible for identifying growth opportunities, building data-driven strategies, and ensuring their successful implementation across digital channels.
You will work closely with clients, Account Managers, and internal teams to scale eCommerce businesses, optimize customer journeys, and improve key performance metrics such as traffic, conversions, and revenue. The ideal candidate is someone who thinks beyond campaigns, understands the complete growth funnel, and can translate insights into impactful business outcomes.
About Bliss
Bliss is your reliable partner in the dynamic digital world. With over 14 years of experience, Bliss Web Solution offers specialized services, including Website Development, Ecommerce Development, and Digital Marketing. We adapt our solutions to meet the unique needs of diverse sectors, ensuring that our strategies not only meet but also exceed our clients expectations.
Roles & Responsibilities
- Own end-to-end digital growth strategy for client accounts, focusing on revenue, ROI, and scalable performance.
- Work with clients and Account Managers to understand business goals and translate them into actionable growth plans.
- Design and execute full-funnel strategies covering acquisition, conversion, and retention.
- Manage and optimize campaigns across multiple channels including Google Ads, Meta Ads, SEO, SMM, email marketing, and retargeting.
- Continuously analyze performance metrics such as ROAS, CAC, LTV, and conversion rates to drive decision-making.
- Lead experimentation initiatives, including A/B testing, funnel optimization, and audience segmentation.
- Collaborate with designers, developers, and content teams to ensure seamless execution and alignment.
- Build performance reports, dashboards, and present actionable insights to clients and stakeholders.
- Stay updated with the latest trends, tools, and growth strategies to maintain a competitive edge.
- Ensure a high level of client communication, ownership, and accountability in all deliverables.
Skills & Characteristics
- 4–6 years of experience in performance/growth marketing.
- Proven experience in scaling eCommerce or Shopify-based businesses.
- Strong understanding of key growth metrics such as ROAS, CAC, LTV, and conversion optimization.
- Hands-on experience with platforms like Google Ads, Meta Ads, LinkedIn Ads, and analytics tools like GA4 and GTM.
- Experience with SEO tools (Ahrefs, SEMrush) and email marketing platforms is a plus.
- Strong analytical mindset with the ability to interpret data and drive strategic decisions.
- Excellent communication and client-handling skills, with the ability to work with stakeholders.
- High ownership mindset with the ability to manage multiple accounts and deliver measurable results.
- Proactive, result-oriented, and continuously driven to improve performance.
Education: Bachelor's degree in Marketing, Business, IT, or a related field
Job Location: Remote (US Shift Timing)
For more information, please visit:www.blisswebsolution.com
