Performance Marketing Manager

Potenza Wellness is a boutique wellness clinic located in Hauz Khas, South Delhi, specializing in non-invasive and pain-free treatments. The clinic offers services in dermatology, slimming, and laser treatments, all backed by experienced experts. Potenza Wellness is dedicated to providing a comfortable and effective experience for every client. Their focus is on innovative solutions tailored to meet individual wellness needs.

This is a full-time on-site role based in South Delhi for a Performance Marketing Manager. The individual will be responsible for designing and executing data-driven digital marketing campaigns, managing performance metrics, and optimizing ad spend across various online platforms. Responsibilities also include collaborating with creative teams to develop effective advertising assets, conducting market research, analyzing trends, and ensuring campaigns align with business objectives and deliver measurable results.

• Strong knowledge of Digital Marketing, Social Media Advertising, and Pay-Per-Click (PPC) Campaigns
• Skills in Data Analysis, Campaign Performance Evaluation, and ROI Optimization
• Experience with Google Ads, Meta (formerly Facebook) Ads, and other digital marketing platforms
• Proficiency in tools like Google Analytics, Campaign Manager, and other marketing analytics software
• Strategic thinking and problem-solving abilities
• Excellent communication and collaboration skills
• Working experience in wellness or healthcare sectors is a plus
• Bachelor's degree in Marketing, Business, or related field is preferred