Performance Marketing Manager (D2C | Shopify | Growth)
About Tech It!
We are a CRO-first D2C growth partner company working with fast-scaling D2C brands. We don't just run ads — we improve the entire funnel (ads → landing page → conversion → retention).
What You'll Own
- Manage & scale paid campaigns on Meta + Google
- Drive profitable growth (not just ROAS) across multiple brands
- Work closely with CRO team on:
- Landing pages (PDP, PLP, funnels)
- Offers, bundles, pricing
- Build a strong creative testing engine (UGC, hooks, formats)
- Track & optimize key metrics: CAC, MER, CVR, AOV
What We're Looking For
2–4 years in D2C performance marketing (Shopify focused is a must)
- Hands-on with:
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Experience managing ₹50L+ monthly ad spends
- Strong understanding of funnel + conversion (not just ads)
What Makes You a Strong Fit
- You think beyond campaigns → landing page + funnel impact
- You understand attribution gaps (platform vs actual revenue)
- You can scale brands, not just maintain them
- You use AI Platforms extensively for boosting your outcome/productivity
❌ Not a Fit If
- You only optimize CTR/CPM
- You rely only on platform dashboards
- You haven't worked on D2C/Shopify brands
