Performance Marketing Manager

We help fashion, lifestyle, and retail brands scale their visibility and revenue through

strategic influencer marketing, Meta ads, Google ads and high-performance social media

campaigns.

We've powered footfall-driving campaigns for India's top exhibitions and fashion events.

About the Role

We're looking for a Performance Marketing Executive/Manager who lives and breathes numbers, leads and ROAS - not just boost post.

You'll run ROI-focused campaigns across Google Ads, Meta Ads and YouTube, build and optimize landing pages, and help drive high-quality leads and relevant footfall for offline events, exhibitions and stores.

If you've already worked in an agency or brand team and know how to turn ad spend into real

business outcomes,then this will be the place for you.

Why Join US

Work directly with founders, influencers, and leading lifestyle brands.

Be part of a young, ambitious, AI-driven agency that's redefining offline-to-online growth.

Creative freedom: pitch, experiment, and build campaigns your way.

Key Responsibilities

1. Campaign Setup & Management

Plan, launch and manage performance campaigns on:

Google Ads: Search, Display, YouTube

Meta Ads: Facebook & Instagram lead gen, traffic, conversions.

YouTube Ads: Skippable/non-skippable, in-feed, remarketing.

Set up proper tracking via Google Tag Manager / Pixels / Conversion API wherever

needed.

2. Lead Generation & Footfall Campaigns

Run lead generation campaigns for:

Stall bookings, exhibitor registrations, event sign-ups.

High-intent leads for offline businesses (events, exhibitions, retail stores, real estate

events, etc.).

Plan and execute campaigns focused on driving relevant walk-ins to offline stores /

events not just cheap clicks.

3. Landing Pages & Funnels

Coordinate the creation and optimisation of landing pages (on tools like Wix, WordPress,

Webflow, Unbounce, etc.).

Work on:

Page structure, form placement, CTAs.

Basic on-page SEO hygiene (headlines, keywords, meta tags).

Continuously improve conversion rates (CRO) through A/B testing of creatives, copies,

audiences and page layouts.

4. Analytics, Reporting & Optimisation

Own daily/weekly optimisation for:

CPL, CPA, CTR, CPC, ROAS and conversion rates.

Use tools like Google Analytics, Meta Ads Manager, Google Tag Manager, Looker/Data

Studio to:

Track performance,

Build dashboards,

Generate insights and clear action plans.

Prepare structured performance reports with clear what worked / what didn't / what

next.

5. Coordination & Ownership

Work closely with:

Creative / design / content teams to get ad creatives and landing pages built on time.

Sales / client teams to ensure lead quality and feedback loop.

Take end-to-end ownership of campaigns: from brief setup optimisation

reporting.

6. Market & Platform Knowledge

Stay updated with latest Meta & Google best practices, policies and new features.

Keep an eye on competitor ads, hooks, offers and funnels.

Suggest new experiments (video ads, reels, remarketing strategies, lookalikes, custom

intent audiences, etc.).

Must-Have Requirements

24 years of hands-on experience managing Google Ads & Meta Ads (not just boosting

posts).

Prior experience in a digital marketing agency OR in-house brand team managing

multiple campaigns / brands.

Proven track record in lead generation and/or driving offline store / event footfall.

Working knowledge of:

Google Ads, Meta Ads Manager, YouTube Ads