Performance Marketing Manager

About Hero Vired:

Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group

Hero Vired is a premium learning experience offering industry-relevant programs and world-class partnerships, to create the change-makers of tomorrow.

At Hero Vired, we believe everyone is made of big things. With the experience, knowledge, and expertise of the Hero Group, Hero Vired is on a mission to change the way we learn. Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs.

The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.

For detailed information, visit Hero Vired

Role : Performance Marketing Manager

Job Type:Full Time

Work Tyoe: Work From Office

Location:New Delhi (Sultanpur)

Experience:6 - 8 years

Role Overview

Hero Vired is seeking a Performance Marketing Manager to own end-to-end user acquisition and CRM-led growth. This role requires strong hands-on execution across paid marketing platforms and lifecycle marketing tools, with a sharp focus on lead quality,conversions, and business impact.

Key Responsibilities:

Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Drive lead volume while maintaining optimal CPL, CVR and ROAS
• Work closely with creative, tech/product and sales teams to improve funnel performance
• Conduct daily monitoring and proactive optimizations

CRM & Lifecycle Marketing

• Own CRM platforms such as WebEngage, CleverTap, or MoEngage
• Build and manage lead nurturing journeys via Email, WhatsApp, Push, and SMS
• Improve CRM CPL, and lead-to-conversion rates, revenue attribution
• Align closely with sales teams to improve closures and follow-ups

Analytics & Reporting

• Track performance using GA4, CRM dashboards (LeadSquared preferred), and internal reporting systems
• Prepare daily, weekly, and monthly performance reports
• Ensure clear attribution between marketing and CRM metrics

Skills & Experience

• 6-8 years of experience in performance marketing
• Hands-on expertise with CRM tools like WebEngage, CleverTap, or MoEngage
• Strong understanding of digital marketing funnels and attribution
• Sound knowledge of pixels, Google Tag Manager and other MarTech tools
• Analytical mindset with strong execution skills

Good to Have

• Experience in EdTech or consumer internet companies
• Exposure to WhatsApp-based automation and retention marketing
• Familiarity with server-side tracking and conversion APIs