Performance Marketing Manager

Company Description Happy eCom is a Mumbai-headquartered e-commerce growth partner founded in 2021 by Viral Jain and Dipen Jain, focused on simplifying online operations and amplifying brand growth. The company helps brands scale their marketplace presence and optimize performance in a fast-evolving digital commerce environment. Happy eCom has been recognized with awards such as Flipkart's Top 50 Sellers, the Skechers Business Excellence Award, and the Amazon Seller Award, reflecting strong execution and impact. Guided by the principle E-Commerce Simplified, Growth Amplified, the team is committed to driving measurable results while creating positive experiences for partners and customers.

About the role:

We are looking for a highly driven and analytical Marketing Manager to lead digital marketing initiatives across domestic and global e-commerce marketplaces. The ideal candidate will have hands-on experience in marketplace marketing, performance campaigns, brand visibility, and customer acquisition strategies while driving revenue growth.

Key Responsibilities:

· Develop and execute marketing strategies across domestic and international marketplaces.

· Plan and manage promotional campaigns on Amazon, Flipkart, Myntra, Ajio, Nykaa, Walmart, eBay,and other marketplaces.

· Coordinate with marketplace account managers to plan and execute campaigns.

· Drive brand visibility, traffic, and sales across online channels.

· Manage marketplace advertising campaigns and optimize performance.

· Monitor marketing budgets and maximize return on investment.

· Plan seasonal, festive, and product launch campaigns.

· Collaborate with Category, Sales, Operations, Catalogue, and Creative teams.

· Analyze campaign performance, customer behavior, and market trends.

· Prepare periodic marketing reports and recommend improvements.

· Track competitor activities and identify growth opportunities.

· Coordinate with external agencies and partners when required.

Required Skills & Qualification:

· Bachelor's degree in Marketing, Business Administration, or a related field.

· 3–5 years of experience in Digital Marketing or E-commerce Marketing.

· Strong understanding of marketplaces such as Amazon, Flipkart, Myntra, Ajio, and similar platforms.

· Experience with marketplace advertising and performance marketing.

· Proficiency in Microsoft Excel, Google Analytics, and reporting tools.

Preferred Skills:

· Experience with domestic & global marketplaces such as Amazon Global, Walmart, or eBay.

· Knowledge of e-commerce SEO and product listing optimization.

· Understanding of pricing strategies and promotional planning.