Performance Marketing Manager

Position - performance Marketing Manager

Expereince - 2+ years

Industry - D2C

Location - Bangalore

What We're Looking For

Ideal Candidate

• 3–6 years of experience in Performance Marketing

• Hands-on experience managing large advertising budgets

• Strong knowledge of Meta Ads and Google Ads

• Experience with Amazon Ads and Flipkart Ads

• Excellent analytical and reporting skills

• Comfortable working in a fast-paced startup environment

• Highly data-driven and results-oriented

The Performance Marketing Manager will own and optimize the brand's digital acquisition strategy across Meta, Google, Amazon, Flipkart, and other performance channels.

This is a high-ownership role requiring:

• Strong analytical thinking

• Expertise in paid media

• Performance optimization

• Budget management

• Data-driven decision making

• Revenue-focused execution

Key Responsibilities

1. Paid Media Management

• Plan, execute, and optimize Meta Ads (Facebook & Instagram)

• Manage Google Ads including Search, Shopping, Display, Performance Max, and YouTube

• Manage marketplace advertising on Amazon and Flipkart

• Allocate budgets to maximize ROAS and profitability

2. Campaign Optimization

• Continuously monitor campaign performance

• Improve CTR, Conversion Rate, ROAS, CAC, and CPA

• Conduct A/B testing for creatives, audiences, and landing pages

• Scale winning campaigns while maintaining efficiency

3. Analytics & Reporting

• Track campaign performance using GA4, Meta Ads Manager, Google Ads, and marketplace dashboards

• Generate daily, weekly, and monthly performance reports

• Analyze customer acquisition costs and marketing ROI

• Present actionable insights to management

4. Marketplace Growth

• Drive sales growth on Amazon and Flipkart

• Optimize advertising strategies for marketplace campaigns

• Collaborate with the e-commerce team on promotions and launch

5. Website & Conversion Optimization

• Improve website conversion rates

• Work with developers and designers to optimize landing pages

• Monitor user journeys and reduce drop-offs

• Recommend improvements based on analytics

6. Creative Strategy

• Collaborate with the creative team to develop high-performing ad creatives

• Test multiple ad formats, hooks, messaging, and offers

• Identify winning creative trends and scale them

7. Budget & Planning

• Manage monthly marketing budgets efficiently

• Forecast spend and revenue

• Maintain target ROAS while scaling campaigns

• Recommend new acquisition opportunities

8. Market Research

• Analyze competitor advertising strategies

• Stay updated on Meta, Google, and marketplace algorithm changes

• Identify emerging digital marketing trends