Job Summary
As Performance Marketing Manager at ScoreUp, you're accountable for CAC, ROAS, and growth targets across paid channels. You lead the full loop — launching campaigns, reading data, making kill/scale decisions, and briefing the next creative cycle. You manage the team and the budget simultaneously.
Brand Website: ScoreUp.club
WHAT YOU'LL DO
- Own end-to-end paid acquisition across Meta, Google, and YouTube— strategy through execution
- Manage and allocate the monthly ad budget; forecast CAC and ROAS by channel and cohort
- Launch all creative variants each week, set targeting, bids, and audiences
- Make kill/scale decisions at 48–72 hrs based on performance signals — no hesitation
- Brief the Creative Strategist weekly with winning angles, failing patterns, and new hypotheses
- Lead and develop the performance team: Creative Strategist, Video Creator, Script Writer
- Work with the Analyst to build dashboards and surface CAC, LTV, payback period weekly
- Run tests in coordination with the CRO to optimise post-click conversion
- WBRs (Weekly business reviews) with leadership with clear recommendations, not just data.
- Run a structured feedback loop— debrief the Script Writer and Creative Strategist every Monday with a clear breakdown of what's winning, what's dead, and what to test next; make feedback specific, data-backed, and actioned within 24 hours.
Collaboration
Work closely with the design, Product & tech team to improve conversion backed by data.
Contribute to overall company objectives aligning with Founders/Leadership.
WHAT YOU BRING
- 4–6 years in performance/growth marketing, ideally in a startup or scale-up
- Relevant experience in consumer app acquisition at scale— mobile growth, app install campaigns, or subscription-led funnels
- Deep hands-on experience managing Meta Ads and Google Ads at scale (₹1 Cr+ monthly budgets)
- Strong analytical mind —MMP analytics tools
- Creative fluency — can brief and evaluate creative, not just media buying
- Proven track record of reducing CAC while scaling spend
- People manager — can lead, unblock, and develop a small high-output team
- Fast decision-maker — comfortable with imperfect data and high velocity
Key Performance Indicators (KPIs)
- CAC (Customer Acquisition Cost)
- ROAS (Return on Ad Spend)
- LTV:CAC (Efficiency ratio by cohort)
- Payback (CAC payback period - days/months)
