Job Title: Performance Marketing Expert (Google Ads)
Experience: 2–5 Years
Location: Noida / Delhi NCR
Employment Type: Full-time
Industry: EdTech / Digital Marketing
Job Overview:
We are looking for a results-driven Performance Marketing Expert specializing in Google Ads to plan, execute, and optimize paid campaigns. The ideal candidate should have a strong analytical mindset, hands-on experience in campaign management, and a proven track record of driving ROI through data-driven strategies.
Key Responsibilities:
- Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize campaigns regularly to improve CTR, CPC, CPA, and ROAS.
- Monitor and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and Ads dashboards.
- Implement A/B testing strategies for ads, landing pages, and creatives.
- Manage budgets efficiently and ensure maximum ROI.
- Generate performance reports and provide actionable insights.
- Collaborate with content, design, and sales teams to align campaign strategies.
- Stay updated with the latest trends, tools, and Google Ads updates.
Required Skills & Qualifications:
- Proven experience in managing Google Ads campaigns.
- Strong understanding of PPC strategies, bidding models, and campaign structures.
- Hands-on experience with Google Analytics, Tag Manager, and conversion tracking.
- Knowledge of landing page optimization and CRO (Conversion Rate Optimization).
- Analytical mindset with strong data interpretation skills.
- Excellent communication and reporting skills.
- Google Ads Certification is a plus.
Preferred Qualifications:
- Experience in EdTech or Online Education industry.
- Familiarity with CRM tools and marketing automation platforms.
- Experience managing high-budget campaigns.
Key Metrics (KPIs):
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
