Key Responsibilities
Campaign Strategy & Growth
- Own and scale paid campaigns across Meta (FB/IG), Google Ads, and emerging digital channels.
- Develop full-funnel growth strategies to drive awareness, acquisition, and conversion for puja services.
- Build scalable frameworks for campaign execution and expansion into new markets.
Business Ownership
- Take ownership for the new puja vertical with focus on revenue growth, CM1, CM2, and sustainable CACs.
- Drive vertical-level growth strategy—identify high-potential categories, align puja offerings with consumer needs, and unlock new opportunities.
- Conduct deep-dive analyses to link marketing performance with business impact.
Optimization & Experimentation
- Lead systematic experimentation on creatives, audiences, placements, landing pages, and offers.
- Push for constant improvement in efficiency metrics (CPA, ROAS) while also scaling volume.
- Leverage data insights to identify high-ROI opportunities and sunset underperforming initiatives.
Cross-functional Leadership
- Work closely with category teams to plan campaigns around puja calendars, festivals, and auspicious occasions.
- Collaborate with content & creative teams to build narratives that drive conversion and trust.
- Partner with product & CRM to optimize the user journey, retention flows, and monetization.
- Ensure alignment across all stakeholders to hit growth targets for the vertical.
Requirements
- 3-5 years of experience in performance marketing with proven success in scaling campaigns to high budgets.
- Strong understanding of paid media platforms (Meta, Google, UAC, DV360, etc.) and campaign attribution.
- Experience in owning business outcomes (revenue, margins) beyond campaign metrics.
- Strong analytical mindset—comfortable with Excel/Sheets and dashboard tools.
- Demonstrated ability to work cross-functionally and influence stakeholders across functions.
- Entrepreneurial attitude: ownership-driven, problem-solving, and outcome-oriented.
Preferred Skills
- Experience in scaling a new vertical/business line from scratch.
- Comfort with P&L thinking and exposure to marketplace or service-oriented businesses.
- Familiarity with tools like AppsFlyer, Google Analytics 4, Looker Studio, Metabase.
Ability to thrive in a fast-paced, high-growth environment.
