Performance Marketing Manager

Responsibilities :

We're looking for a sharp, data-obsessed Performance Marketer who can drive acquisition, conversion

and retention end-to-end for Allter.

You'll lead the performance marketing roadmap, strengthen our Shopify experience, unlock growth levers across marketplaces and quick-commerce channels and scale revenue profitably. If you love experimentation, numbers and identifying growth opportunities : this role is for you.

Responsibilities :

Performance Marketing

• Own and scale paid acquisition across Meta, Google, YouTube, and emerging growth channels
• Drive revenue & ROAS through rigorous testing of audiences, creatives, copies, and funnels
• Manage monthly marketing budgets across platforms while balancing efficiency and scale
• Develop seasonal and BAU performance calendars aligned with launches, campaigns, and key sales moments

E-commerce & Shopify Growth:

• Optimize website conversion through landing pages, PDP improvements, UGC integration, and A/B testing
• Collaborate on merchandising, bundles, offers, and subscription programs to improve AOV & LTV
• Improve customer journey analytics through heatmaps, flow tracking, drop-off analysis, and basic SEO hygiene
• Support growth across marketplaces and quick-commerce platforms

Analytics & Reporting

• Deep dive into KPIs including CAC, ROAS, CVR, CTR, Retention, LTV, and Gross Margins
• Build dashboards, reports, and cohort analyses to track funnel performance and customer behavior
• Present weekly growth insights, experiments, and action plans to leadership

Requirements

• Minimum 3 years of experience in D2C, performance marketing, or e-commerce growth roles
• Proven ability to manage and optimize paid media spends at scale
• Strong expertise in Meta Ads, Google Ads, Shopify analytics, and attribution tracking
• Strong analytical mindset with hands-on experience interpreting growth data and customer behavior
• Bias for action with strong ownership and experimentation mindset
• Prior experience in D2C baby care, beauty, wellness, personal care, FMCG, or consumer brands is preferred

How to Apply:

Send your resume to [Confidential Information] with the subject line:

Application for Performance Marketing Manager