Performance marketing executive

This is a full-time, on-site position based in Mumbai for a Search Engine Marketing (SEM) Executive. The SEM Executive will be responsible for designing, implementing, and managing paid search campaigns, conducting keyword research, analyzing performance metrics, and optimizing campaigns for better ROI. Regular tasks include creating engaging advertisements, performing competitive analysis, and working closely with the digital marketing team to achieve defined marketing goals. The candidate will also monitor web analytics and recommend actionable insights to ensure effective decision-making.

Qualifications

• Strong understanding of Paid Search Campaigns and Keyword Research processes
• 2-3 years Experience in Google Ads and Meta Ads
• Proficiency in Web Analytics tools and the ability to analyze data for actionable insights
• Excellent analytical, problem-solving, and organizational skills
• Familiarity with industry trends and tools related to digital marketing and SEM
• Bachelor's degree in Marketing, Business Administration, or a related field