Performance Marketing Executive

About the Role:

We are looking for a highly motivated and detail-oriented Performance Marketing Executive (Fresher) to join our marketing team. This is an exciting opportunity to kickstart your career in digital marketing and gain hands-on experience with paid media campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and more.

Key Responsibilities:

Assist in planning, executing, and optimizing paid marketing campaigns on platforms such as Google, Facebook, Instagram, and LinkedIn.

Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS) and assist in reporting.

Collaborate with design and content teams to develop creative ad copies and visuals.

Conduct keyword research and audience segmentation for campaign targeting.

Support in A/B testing of creatives, landing pages, and ad strategies.

• Learn and adapt to the latest trends in performance marketing and digital platforms.

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