The Role
A hands‑on paid media role. You will manage live campaigns on Meta and Google Ads, own performance tracking and reporting, and work closely with our creative and client servicing teams across a diverse client portfolio. The role carries real ownership and room to grow as you do.
What You Will Own
Paid Campaign Execution
- Set up, launch, and manage paid campaigns on Meta and Google Ads across a portfolio of clients.
- Build campaigns that are well‑structured from the start — clear objectives, sensible targeting, logical account architecture.
- Monitor performance daily, flag issues early, and make optimisation decisions with a clear rationale.
- Stay current with platform updates, new features, and policy changes — and bring what is relevant to the team.
- Approach every campaign with a testing mindset — form hypotheses, run structured experiments, and document findings even when results disappoint.
- Work with the creative team to brief and test ad variations. Understand what drives performance and be able to articulate it.
Lead Generation & Funnel Management
- Build and manage lead generation campaigns end‑to‑end — from ad to landing page to conversion.
- Understand and contribute to sales funnel design — mapping touchpoints, identifying drop‑offs, and recommending fixes.
- Apply CRO thinking to landing pages and campaign flows — suggest and test changes that improve conversion rates.
- Work with CRM and marketing automation tools to track lead quality, manage handoff, and measure downstream impact.
Tracking, Data & Reporting
- Own conversion tracking via GA4 and Google Tag Manager. If something is not firing correctly, find it and fix it.
- Build performance reports that give clients a clear picture of what is working, what is not, and what to do next.
- Be comfortable spending time in dashboards and spreadsheets. The numbers will not always tell an obvious story — your job is to find one.
Tools, AI & Workflow
- Actively use AI tools in day‑to‑day work — for copy generation, creative briefing, audience research, and campaign analysis. Not occasionally, but as a default part of how you operate.
- Build and document repeatable workflows — for reporting, campaign setup, lead tracking, and cross‑team handoffs — so that good work does not depend on memory.
- Use automation tools (Zapier, Make, or similar) to reduce manual effort across campaign management, reporting, and lead handling wherever possible.
- Work comfortably across CRM and marketing automation platforms — HubSpot, Zoho, Leadsquared, or equivalent.
- Stay ahead of how AI is changing paid media — new ad formats, bidding intelligence, generative creative — and bring relevant developments to the team proactively.
Cross-Team Collaboration
- Work with client servicing and creative teams to turn briefs into well‑structured campaign plans.
- Communicate clearly — in reports, in briefing sessions, and in the day‑to‑day. Numbers only matter if the right people know what to do with them.
- Be transparent about blockers, gaps, and questions. Good collaboration starts with honesty.
Skills We're Looking For
Core
Meta Ads Manager — campaign setup, audience strategy, creative testing, A/B experiments
Google Ads — Search, Performance Max, Display — structuring and optimising campaigns
GA4 & Google Tag Manager — conversion tracking, event setup, attribution
Performance Reporting — pulling, interpreting, and presenting data clearly
Lead Generation & Sales Funnels — campaign‑to‑conversion thinking, funnel mapping, lead quality assessment
CRO — landing page analysis, A/B testing, identifying conversion blockers
CRM & Marketing Automation — HubSpot, Zoho, Leadsquared, or similar platforms
AI & Automation Tools — hands‑on with ChatGPT, Claude, Zapier, Make, or equivalent; able to build workflows, not just use features
Good to have
Amazon Ads or other paid channels
Basic understanding of SEO or content performance
Familiarity with creative briefing and ad formats
Qualifications
- 2–3 years of hands‑on paid media experience, preferably at a digital or creative agency.
- Demonstrable experience managing live campaigns on Meta and Google Ads with real budgets.
- Working knowledge of GA4 and GTM for conversion tracking and reporting.
- Exposure to lead generation campaigns and sales funnel thinking — you understand that a click is not a conversion.
- Familiarity with at least one CRM or marketing automation platform.
- Comfortable with spreadsheets, dashboards, and data analysis tools.
- Actively uses AI tools as part of their regular workflow — able to demonstrate this with examples.
- Has built or contributed to at least one workflow or automation that improved how a team or process operated.
- A portfolio or track record you can speak to clearly — what you ran, what you learned, what you would do differently.
Who You Are
- Analytical by instinct — you look at numbers and want to understand them, not just report them. You move fast and implement faster. You read about something, try it, and move on.
- The campaigns you build are tidy, the reports you send are clear, and you can explain a data point to a beginner as well.
- You are comfortable being wrong. Experimentation means accepting that most tests will not go the way you expected — and documenting them anyway.
- You ask questions when something is unclear and own it when something goes sideways.
- Most importantly, you are not looking to coast. You want to get better at this — at the craft, the tools, and the thinking — and you want to be somewhere that rewards that.
