The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn, and YouTube.
- Achieve monthly lead, CPL, CAC, and ROAS targets.
- Monitor and optimize campaigns daily for performance improvement.
- Manage ad budgets efficiently and ensure optimal spend allocation.
- Coordinate with creative/content teams for ad creatives and landing pages.
- Implement and monitor tracking tools including Pixel, GA4, GTM, and conversion tracking.
- Conduct A/B testing for creatives, audiences, and campaign strategies.
- Prepare weekly/monthly performance reports with insights and recommendations.
- Track competitor activities and identify growth opportunities.
- Maintain proactive communication, daily task updates, and timely delivery.
Key KPIs
- Lead Target Achievement
- CPL / CAC / ROAS
- Conversion Rate
- Campaign Optimization Frequency
- Reporting Timeliness & Accuracy
- Budget Utilization Efficiency
- Testing & Experimentation Output
- Task Management & Accountability
Qualifications
- Bachelor's degree or equivalent experience
- Minimum 1.5 years experience in performance marketing/ advertising management.
- Ability to multi-task
- Strong verbal, written, and organizational skills
