Growth & Performance Marketing Executive

Designation: Growth & Performance Marketing Executive

Experience Required: 1 - 1.5 Years

Location: Pimpri-Chinchwad (PCMC), Pune

CTC - 3-3.6lpa

ABOUT COMPANY:

Givven Logistics Private Limited is a freight-forwarding logistics and supply chain company committed to innovation, customer satisfaction, and operational excellence. We're expanding our digital footprint and seeking a passionate and driven individual to support our digital marketing initiatives.

ABOUT THE JOB-ROLE:

We are seeking a creative, enthusiastic, and result oriented Growth & Performance Marketing Executive to cater to our online presence across all digital platforms. The ideal candidate is not just a marketer but a content creator, optimize lead generation campaigns, and on-camera personality who can represent the brand with confidence and creativity.

KEY RESPOSIBILITIES:

1. Performance Marketing & Lead Generation

• Plan, execute, and optimize lead generation campaigns on Meta (Facebook & Instagram) and Google Ads.
• Monitor campaign performance, track leads, and improve cost-per-lead (CPL).
• Manage ad creatives, copy, and audience targeting strategies.

2. Marketing Strategy

• Develop and implement monthly and quarterly marketing strategies aligned with admission goals.
• Analyse campaign data and provide insights for improving marketing performance.

3. Content Planning & Calendar

• Plan and create monthly social media content calendars.
• Coordinate with graphic designers and video teams for marketing creatives.

4. Physical Branding & Offline Marketing

• Plan and execute offline branding activities such as hoardings, banners, pamphlets, and local marketing campaigns.
• Identify branding opportunities around schools, coaching hubs, and high-footfall areas.

5. Communication & Representation

• Communicate effectively with students, parents, and internal teams regarding marketing initiatives.
• Be comfortable appearing on camera for podcasts, interviews, reels, or promotional content.

6. Campaign Coordination

• Work closely with academic and management teams to promote courses like JEE, NEET, MHT-CET, and Foundation programs.

REQUIRED SKILLS:

• Hands-on experience with Meta Ads Manager and Google Ads
• Lead generation and performance marketing knowledge
• Marketing strategy and campaign planning
• Social media content planning and calendar management
• Basic understanding of branding and offline marketing
• Strong communication and presentation skills
• Comfortable speaking on camera for podcasts or interviews

PREFFERED QUALIFICATION:

• Bachelor's degree in Marketing, Business, Mass Communication, or related field
• Experience in a professional industry marketing will be an advantage

WHAT WE OFFER:

• Opportunity to work with a growing education brand
• Creative freedom in marketing campaigns
• Exposure to both digital and offline marketing strategies