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Performance Marketing D2C

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Job Description

About Us

We're a D2C fashion brand building for the modern Indian wardrobe.

What we're scaling next:

Sharper creative systems and disciplined, profitable growth through performance marketing.

Role Overview

We're hiring a hands-on Performance Marketing Manager who can scale Meta Ads profitably and run a tight experimentation engine across creative, audience, and funnel.

You will also manage and optimize Google Ads (Search, Shopping, Performance Max) as a complementary growth channel — but Meta remains the core priority.

Location: Bengaluru (BTM 2nd Stage)

Experience: 3–5 years (D2C fashion/clothing mandatory)

Responsibilities
  • Own end-to-end paid growth across Meta Ads: structure, targeting, testing, scaling, reporting

  • Build and run a structured creative testing framework (UGC briefs, hooks, angles, iterations)

  • Collaborate with creative/content teams to produce high-performing fashion creatives

  • Scale budgets while protecting efficiency: ROAS, MER, CAC, contribution margins, LTV

  • Improve funnel performance: landing pages, PDP-to-cart, checkout drop-offs, retargeting flows

  • Manage and optimize Google Search, Shopping, and Performance Max

  • Ensure clean tracking, reporting, and performance insights

  • Requirements
    • 3–5 years hands-on performance marketing experience

    • Must have worked on D2C fashion/clothing brands

    • Strong Meta Ads scaling expertise

    • Solid working knowledge of Google Ads ecosystem

    • Strong analytical foundation across ROAS, MER, CAC, LTV/cohorts

    • Clear communicator who can lead cross-functional execution

  • Bonus Skills

    GA4, GTM, pixel/event hygiene, Shopify analytics, product feeds, CRO testing, retention marketing (Email/SMS/WhatsApp), attribution modeling.

    Why Join Us
    • High-ownership role with direct impact on revenue and profitability

    • A brand where creative + performance are both taken seriously

    • Freedom to build structured, repeatable growth systems

    • Fast-moving D2C environment

    • Real opportunity to scale your role as the brand scales

    More Info

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    About Company

    Job ID: 145597309

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