Drive new user acquisition for Boon by efficiently executing and scaling up Performance marketing campaigns and ads on LinkedIn, google and other digital media platforms.
Carefully track the performance of campaigns and ads and continually optimize them by taking various data cuts and doing in-depth solutions.
Keep experimenting with various constructs, campaign types, ad platforms, etc., and generate actionable insights
Work with BD and sales team while liaising across functions - Creative, Product, Analytics and Tech
Experiment and scale new and emerging marketing opportunities, channels, and user cohorts
Drive continuous problem discovery to identify opportunity areas through research, outside-in, and data analysis and recommend 10X user growth opportunities.
What Will You Need
Bachelor's degree in any discipline or is required
1 year of experience in digital marketing/ CRM/ Growth and performance marketing experience with a high-growth startup.
Structured problem-solving with good communication skills.
Data-driven with good Excel skills.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Exposure to display adverstising campaigns and tracking conversions will be a plus.
Ability to collaborate with internal and external stakeholders (within the company)
Enthusiastic about learning new skills and solving challenging problems
