Job Title - Performance Marketing Manager
Experience: 4 - 5 Years
Notice Period: 0-15 days (Preferred Immediate Joiner)
Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency
Roles and Responsibilities:
- Plan and execute full-funnel paid marketing campaigns for e-commerce brands.
- Drive customer acquisition, retention, and revenue growth via Meta Ads, Google Ads, Google Shopping, Performance Max, and other relevant channels.
- Optimize campaigns for key metrics such as ROAS, CPA, CLTV, and conversion rates.
- Analyze performance data and present weekly/monthly reports with actionable insights and growth recommendations.
- Collaborate with e-commerce, inventory, CRM, and creative teams to ensure marketing strategies align with overall business objectives.
- Lead A/B testing initiatives for creatives, ad copies, landing pages, and audience segments to improve performance.
- Leverage AI tools, automation, and advanced tracking setups to enhance campaign efficiency and scalability.
- Manage and scale performance campaigns across GCC markets (UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain) with a strong understanding of regional consumer behavior, seasonality (Ramadan, White Friday, etc.), and localization strategies (Arabic creatives, cultural nuances, currency, and payment methods).
- Ensure compliance with platform policies and regional advertising regulations in GCC markets.
Desired Candidate Profile:
- Minimum relevant Experience of 4 to 5 Years.
- Strong team management and team mentoring skills.
- Experience in Paid Campaigns Management/Google ads/Facebook Ads and relevant roles
- Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).
- Exposure to Branding, Advertising and Online marketing (Agency Experience)
- Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)
Requirements:
- Strong experience in e-commerce performance marketing.
- Hands-on expertise with Meta Ads Manager & Google Ads.
- Solid understanding of analytics, attribution, and scaling strategies.
- Experience with CRM tools and dynamic retargeting is a plus.
Keywords: Performance Marketing, GCC, E-commerce, Paid Media, Meta Ads, Google Ads, Google Shopping, ROAS, CPA, Growth Marketing, D2C
