Here are some things that we'd want you to help lead and execute:
- Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)
- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing
- Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads
- Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives
- Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)
- Expertise in Meta (Facebook and Instagram) advertising, including:
Facebook Ads Manager /Instagram Ads / Audience Insights and Custom Audiences /Retargeting and Lookalike Audiences /Dynamic Ads /Video Ads.
- Strong understanding of all Google Ads formats, including:
Search Ads / Display Ads /Video Ads (YouTube) /Shopping Ads /App Campaigns
- Experience with conversion tracking, pixel setup, and event tracking
2.Reviewing end-to-end PPC strategy and execution on Google and Meta.
- Strategizing, creating, and managing campaigns across various digital channel.
- Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI.
- Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes.
- Driving improvements in ROI and cost per acquisition (CPA) across all channels.
- Extensive experience in running tests & experiments, bidding strategies and attribution tools.
3.Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads.
- Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness.
4.Budget planning and implementation schedules to achieve revenue goals
- Manage budget allocations, bid strategies, and optimize for ROI.
- Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner.
5.Data collection and analysis
- Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns.
- Measure and improve website traffic and web conversion.
- Monitor competitor activity and keep an eye out for trends.
6. A little bit of everything
- Design and develop different messaging strategies for key stakeholders.
- Identify and evaluate new digital technologies and web analytics tools.
- Work closely with the wider marketing team to optimize audience and communication strategies.
- Collaborate with the content and design teams to create compelling ad creatives and landing page.
